S6 E6: “The Best” isn’t balanced: Patient Testimony and Three AZ Video Breaches

S6 E6: “The Best” isn’t balanced: Patient Testimony and Three AZ Video Breaches

Patient stories are powerful and that’s exactly why pharma want to use them.

In this episode, Rina and Jean analyse three AstraZeneca videos that used patient testimony describing treatment as “the best”, and why that language ultimately led to PMCPA breaches.

A must-listen for anyone approving patient-facing or patient-led materials under the ABPI Code.


(Case/0360/11/24 & /0355/11/24 & /0377/11/24)

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Avsnitt(102)

S7 E10: Win-Win-Win: Pharma's Best-Kept Compliance Secret

S7 E10: Win-Win-Win: Pharma's Best-Kept Compliance Secret

It's faster, and done right, good for everyone at the table. So why does the PMCPA's Abridged Procedure remain the road less travelled? Rina & Jean investigate the case for using it more: the benefits...

23 Juli 3min

S7 E9: The PMCPA Annual Report: A Transformational Year?

S7 E9: The PMCPA Annual Report: A Transformational Year?

The PMCPA has released its 2025 Annual Report - but does the data point to a genuinely transformational year, or business as usual? In this episode, Rina & Jean dig into the numbers to ask the questio...

16 Juli 5min

S7 E8: Signatory Standards Explained

S7 E8: Signatory Standards Explained

Whether you are a new or seasoned signatory, the question of signatory standards is worth considering. Two experienced signatories (Rina & Jean) chat about 3 of the most important standards (the full ...

9 Juli 2min

S7 E7: NEWS: PMCPA extends limitation period policy

S7 E7: NEWS: PMCPA extends limitation period policy

Why does this matter to you? Because for the first time 'it happened ages ago' is now a legitimate defence (within limits). PMCPA Q&A on policy here.

2 Juli 3min

S7 E6: Scroll, like, breach...STOP!

S7 E6: Scroll, like, breach...STOP!

No boring Code training: Rina & Jean summarise their webinar (free for subscribers) on Social Media Case ruling trends. To subscribe contact hello@codeclarity.co.uk

25 Juni 2min

S7 E5: One event, three complaints & an easy fix

S7 E5: One event, three complaints & an easy fix

One third-party event, three pharma company sponsors & three complaints. All about the same thing - sponsorship declarations. If you organise third party events sponsored by pharma, Rina & Jean summar...

18 Juni 3min

S7 E4: Technicality or PMCPA Precedent for MSLs

S7 E4: Technicality or PMCPA Precedent for MSLs

A recent ruling found a MSL presenting at a promotional meeting no breach but why? Was it a technicality or a new PMCPA position?

11 Juni 2min

S7 E3: There's no such thing as a compliant venue

S7 E3: There's no such thing as a compliant venue

Rina & Jean discuss the criteria in determing if a meeting is compliant. Venue is only one!

4 Juni 2min

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