Ep. 339: Etinosa Agbonlahor - Secrets of Behavioral Pricing: What Every Accountant Needs to Know

Ep. 339: Etinosa Agbonlahor - Secrets of Behavioral Pricing: What Every Accountant Needs to Know

Get ready for a fresh perspective on pricing in this engaging episode of Count Me In. Host Adam Larson welcomes behavioral pricing expert and Decision Alpha CEO Etinosa Agbonlahor to share how psychology, emotion, and real customer conversations can reshape the way businesses think about pricing.

Forget relying only on cost-plus formulas or spreadsheets. Etinosa brings stories from the field, insights from brain science studies, and practical advice for using behavioral principles to set prices customers will value. Find out why understanding what customers care about and how they actually make purchase decisions can help you stand out from competitors. Learn how to confidently raise prices when needed and avoid common mistakes when communicating those changes.

If you want your pricing to truly reflect the value you deliver, this episode has actionable tips, relatable examples, and fresh ideas worth hearing. Discover what happens when you combine financial know-how with a behavioral mindset, with guidance straight from Etinosa Agbonlahor.

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Ep. 348 - The Power of IMA Shared Interest Groups: Leadership, Collaboration, and Practical Insights

Ep. 348 - The Power of IMA Shared Interest Groups: Leadership, Collaboration, and Practical Insights

What exactly makes a community thrive, especially one built for professionals around the globe who are passionate about the same topics? In this lively and insightful episode, Amanda Bernard, Tala Kha...

27 Apr 29min

Ep. 347: Jon Morris - Leveraging AI and Technology for Modern Financial Success

Ep. 347: Jon Morris - Leveraging AI and Technology for Modern Financial Success

Join Adam Larson as he sits down with entrepreneur and founder Jon Morris, the mind behind Rise Interactive and Fiscal Advocate. Jon shares the story of how he scaled a digital marketing agency from i...

20 Apr 32min

Ep. 346: Sharrin Fuller - Letting Go and Leveling Up for Smart Firm Growth

Ep. 346: Sharrin Fuller - Letting Go and Leveling Up for Smart Firm Growth

Get ready for an eye-opening conversation with Sharrin Fuller, a serial entrepreneur, founder and strategic advisor at Glass Wallet Ventures, and a true expert on scaling accounting firms the smart wa...

13 Apr 40min

Ep. 345: Helen Hastings - Empowering Finance Teams with Automation and Continuous Close Technology

Ep. 345: Helen Hastings - Empowering Finance Teams with Automation and Continuous Close Technology

Ready for a fresh take on accounting and finance? In this episode of Count Me In, Adam Larson sits down with Helen Hastings—Stanford-trained software engineer turned founder of Quanta—for a conversati...

6 Apr 31min

Ep. 344 - Timothy Wingate - Leadership and Resilience: Using Family Values to Build a Strong Business

Ep. 344 - Timothy Wingate - Leadership and Resilience: Using Family Values to Build a Strong Business

Welcome back Timothy Wingate! In this episode of Count Me In, Adam Larson welcomes Timothy for a refreshingly honest conversation that goes far beyond accounting. Timothy shares the story of his entre...

30 Mars 35min

Ep. 343: Sharoon Thomas - Improving Financial Accuracy with Operational and Tech Alignment

Ep. 343: Sharoon Thomas - Improving Financial Accuracy with Operational and Tech Alignment

On this episode of Count Me In, Adam Larson sits down with Sharoon Thomas, founder of Fulfil, for a lively conversation about the unique accounting challenges facing direct-to-consumer (D2C) brands. S...

23 Mars 28min

Ep. 342: Simone Ahuja - How to Innovate and Thrive by Doing More with Less

Ep. 342: Simone Ahuja - How to Innovate and Thrive by Doing More with Less

In this engaging episode, Adam Larson chats with Dr. Simone Ahuja about her remarkable career journey from dentist to documentary filmmaker, author, and creative problem-solving champion. Simone offer...

16 Mars 30min

Ep. 341: John Glasgow - Why the World Needs a Modern ERP and What Makes It Different

Ep. 341: John Glasgow - Why the World Needs a Modern ERP and What Makes It Different

On this episode of Count Me In, Adam Larson sits down with John Glasgow, founder and CEO of Campfire, for a candid conversation about building a company and transforming finance teams with AI-driven E...

9 Mars 32min

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