Superwomen with Rebecca Minkoff8 Maj 2025

How She Built a Better-For-You 2 Billion Dollar Empire with Allison Ellsworth, Co-Founder and Chief Brand Officer of Poppi

On this episode of SUPERWOMEN, I sat down with Allison Ellsworth, co-founder of Poppi—the better-for-you soda brand that’s gone from tabling at the farmers’ market to one of the fastest-growing beverages in the U.S. Allison’s journey started with a gut feeling—literally. Struggling with health issues and searching for natural remedies, she discovered the benefits of apple cider vinegar. But instead of settling for the harsh taste, she hit the kitchen and created her own fix. What followed? A Whole Foods rep at the farmers market, a “Shark Tank” deal, and a rebrand that would catapult Poppi into virality and the mainstream. In this episode, she opens up about what it really took to scale Poppi: letting go of fear, maxing out credit cards, learning how to lead, building a brand from instinct, and saying no to “dumb money.” We talk team dynamics, viral TikToks, Super Bowl commercials, and why sometimes the boldest move is pausing everything to get the brand right. We also get into the power of believing in yourself, even when no one else sees the vision yet. After all, Allison is the self-proclaimed Chief Believe Officer. Whether you’re building a business or just love a good founder story, Allison’s energy, honesty, and unstoppable drive will leave you inspired—and maybe craving a can of Poppi. If you’ve ever been told “That’s not how it’s done,” this one’s for you. Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.” Follow SUPERWOMEN (@rmsuperwomen) and Allison (@allisonellsworth) on Instagram. Support this podcast: https://bit.ly/rmsuperwomen Learn more about your ad choices. Visit megaphone.fm/adchoices

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(431)

Nicky Hilton Rothschild on New York Before Dating Apps

Nicky Hilton Rothschild was an It Girl long before algorithms and Instagram feeds. But for all the stories that come with growing up in one of the city’s most recognizable families, the version of Nic...

20 Aug 31min

Be Your Own Mr. Big: Sex and the City Creator Candace Bushnell on Love & Ambition

Before Sex and the City became a cultural phenomenon, Candace Bushnell was writing about something she saw happening all around her: ambitious, successful single women taking over New York City. In...

13 Aug 33min

Sali Christeson Knew Business, Not Fashion — and Built Argent Anyway

Building Argent wasn't the hardest part. Becoming the leader capable of building it was. Sali Christeson knows what it means to build in an industry where the rules were not designed with women in ...

6 Aug 33min

Rebecca Rittenhouse Was Tired of Waiting to Be Chosen, So She Built Something of Her Own

You probably know Rebecca Rittenhouse from her roles on The Mindy Project, Blood & Oil, His & Hers, and more. But behind the success was an industry that required constant resilience, rejection, and t...

30 Juli 41min

Amanda Kloots Lost the Life She Planned. Then Built One She Never Expected

What happens when life forces you to become someone you never planned to be? Amanda Kloots has reinvented herself more times than most people ever will. From Broadway performer to television host, ...

23 Juli 51min

Lucy Guo on Why Founders Need Delusion, Not Certainty

What happens when you stop treating failure as something to avoid and start treating it as just information? This week on Superwomen, I sit down with Lucy Guo, founder of Passes and one of the worl...

16 Juli 37min

Miranda McKeon on Choosing a Bigger Life After Cancer

At 19, actress, creator, and podcast host Miranda McKeon thought her life had barely begun. Then she was diagnosed with stage 3 breast cancer. What followed wasn't just a fight for her health—it wa...

9 Juli 41min

The Problem No Beauty Brand Was Solving | Amy Liu of Tower 28

What happens when the life you've worked so hard to build no longer feels like the life you want? This week on Superwomen, Amy Liu, founder and CEO of Tower 28 Beauty, joins me for a conversation a...

2 Juli 43min