She Challenged the Metrics That Defined Influence, Now She’s Built a Consulting Agency Based on Intentional Marketing with Julianne Fraser, Founder and CEO of Dialogue NYC

This week on SUPERWOMEN, I sat down with Julianne Fraser, founder and CEO of Dialogue NYC, a marketing and strategy consultancy bridging the gap between purpose-driven brands and the ever-evolving world of digital influence. With a deep understanding of the influencer and social media marketing space, Julianne built Dialogue on the belief that influence should be rooted in authenticity and trust, not just reach. Her work centers on crafting intentional campaigns that align brands with creators who genuinely reflect their values and cultivate long-term loyalty. Before launching Dialogue in 2017, Julianne built a career across top agencies and startups, where she noticed a recurring pattern: brands chasing fast, surface-level partnerships without investing in real connections or storytelling. However, she knew this was a key part to thoughtful content strategy. Drawing from years of experience across both traditional and emerging platforms, Julianne developed a vision for a more thoughtful approach to influencer marketing, one that prioritized relationship-building, creative alignment and lasting impact. With that mindset, she stepped out on her own and began building the foundation for what would become a trusted consultancy grounded in purpose and perspective. In this episode, Julianne shares what it’s been like to grow a company in an industry that rarely slows down. From building trust with creators to managing rapid shifts in the digital landscape, she reflects on the importance of boundaries, long-term thinking and protecting the integrity of the brands she represents. We also talk about how she’s built a business model that leaves space for real life, something she believes is critical to both creative energy and sustainable growth. Thank you for listening! Don’t forget to order my book, “Fearless: The New Rules for Unlocking Creativity, Courage, and Success.” Follow SUPERWOMEN (@rmsuperwomen) and Julianne (@juliannefraser) on Instagram. Support this podcast: https://bit.ly/rmsuperwomen Learn more about your ad choices. Visit megaphone.fm/adchoices