Jissan Cherian of PetIQ: Disrupting the Pet Health Industry

In this episode of CMO Weekly, host Hayley Clover sits down with Jissan Cherian, the Chief Marketing Officer at PetIQ. With a career spanning three continents—including leadership roles in Vietnam and Poland—Jissan shares his unique perspective on leadership, global marketing, and the evolving world of pet care.

In This Episode, We Discuss:

Navigating Career Risks: Jissan opens up about the mindset required to move overseas for new opportunities, from the beaches of Vietnam to the cold winters of Poland.

Leadership & Team Building: The importance of a strong supporting cast and why "failing forward" is a critical part of professional growth.

The PetIQ Strategy: How Jissan approached his first 90 days in a new industry and how his team is using experiential marketing and emotional storytelling to connect with pet parents.

Innovative Campaigns: A look behind the scenes at PetIQ’s latest marketing initiatives, including clever holiday-themed campaigns.

Future of Pet Care: Where the industry is headed in the next five years and how PetIQ aims to become a household name for pet health.

Advice for the Next Gen: Jissan shares his top marketing advice for the next generation of leaders and discusses his upcoming book.

About Our Guest:

Jissan Cherian is the CMO of PetIQ, where he oversees marketing, innovation, and insights. He is a seasoned marketing executive with extensive experience leading global brands and is passionate about improving the lives of pets and their owners.

Special Thanks to Our Sponsor:

This episode is brought to you by OpenFortune. Tired of banner ads? Open Fortune puts your brand message inside actual fortune cookies, reaching millions of people in thousands of restaurants nationwide. Check out their latest campaign with Mr. Beast! Learn more at openfortune.com.

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