Catching fire: What goes viral and why? With Jonah Berger, PhD

Catching fire: What goes viral and why? With Jonah Berger, PhD

Why do some ideas, products, news stories and trends spread like wildfire, while others disappear? Jonah Berger, PhD, discusses the science of what catches on; the psychological forces that drive word of mouth, including social currency and high-arousal emotions like awe and anger; whether online and offline sharing differ; and what his research can tell us about the spread of misinformation. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Avsnitt(443)

Why people cheat—and can relationships recover, with Galena Rhoades, PhD

Why people cheat—and can relationships recover, with Galena Rhoades, PhD

Infidelity can shatter trust and leave people questioning their relationships and themselves. Galena Rhoades, PhD, discusses why people cheat; infidelity in the age of dating apps, social media and AI...

26 Aug 30min

Encore: The psychology of sports fans, with Daniel Wann, PhD

Encore: The psychology of sports fans, with Daniel Wann, PhD

Are you a sports superfan? Or do you wonder what’s driving the superfans in your life? Daniel Wann, PhD, of Murray State University, talks about why being a fan is usually good for people’s mental hea...

19 Aug 41min

Encore: Why psychopathy is more common than you think, with Abigail Marsh, PhD

Encore: Why psychopathy is more common than you think, with Abigail Marsh, PhD

Most of us think we know what a psychopath looks like. The word brings to mind images of horror movies and criminals. But psychopathy is far more common than most people realize, and actually hard to ...

12 Aug 43min

Encore: How living with secrets can harm you, with Michael Slepian, PhD

Encore: How living with secrets can harm you, with Michael Slepian, PhD

We all keep secrets—on average, people have about 13 secrets at any one time, five of which they have never told another person. Psychologist Michael Slepian, PhD, of Columbia Business School, talks a...

5 Aug 24min

Encore: Why you should aim to be a “good enough” parent, with Tim Cavell, PhD, and Lauren Quetsch, PhD

Encore: Why you should aim to be a “good enough” parent, with Tim Cavell, PhD, and Lauren Quetsch, PhD

Being a parent can be tough these days. Dozens of books and articles offer competing answers to questions from how to help siblings get along to how much screen time is too much, and every decision yo...

29 Juli 43min

AI “de-skilling”: What happens when we offload our work to AI? With Brooke Macnamara, PhD

AI “de-skilling”: What happens when we offload our work to AI? With Brooke Macnamara, PhD

From writing emails to analyzing medical images, AI is becoming a routine part of many people's work. These tools can boost productivity and free us from tedious tasks -- but what happens when we star...

22 Juli 34min

Social media, looksmaxxing, and why men struggle with body image, with Roberto Olivardia, PhD

Social media, looksmaxxing, and why men struggle with body image, with Roberto Olivardia, PhD

For years, body image concerns and eating disorders were viewed as problems that primarily affected girls and women. But boys and men also struggle with body dissatisfaction, eating disorders, and bod...

15 Juli 45min

Rethinking sleep and mental health, with Philip Gehrman, PhD

Rethinking sleep and mental health, with Philip Gehrman, PhD

Too often, we treat sleep as something we can sacrifice when life gets busy. But a growing body of research finds that sleep is essential to both mental and physical health -- and that sleep problems...

8 Juli 31min

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