292: How to launch a platform when you've got no users [RERUN]

292: How to launch a platform when you've got no users [RERUN]

How do you start a marketplace when you have no customers? Or a dating app with no users?

This is the classic chicken-and-egg problem every platform faces: you need both sides to attract either side.

In this episode, I break down six proven methods successful platforms used to solve this problem, including:

  • How Amazon converted from a pipeline business to a platform
  • Airbnb's controversial (but effective) Craigslist strategy
  • Why dating apps create fake profiles in the early days
  • How Facebook started with just 500 Harvard students
  • The $100M offer Joe Rogan received to switch platforms

You'll learn exactly how to get your first users when you're starting from zero.

This episode is part of a series on platform businesses. Listen to the full series:

Resources mentioned:

  • Full transcript: https://www.techfornontechies.co/blog/292-how-to-launch-a-platform-when-you-ve-got-no-users-rerun

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