Confident + Unprepared: The Duo Behind the “No-Plan” Problem

Confident + Unprepared: The Duo Behind the “No-Plan” Problem

Six in ten business owners say they’re confident they’d handle a crisis well. Yet more than 70% admit they don’t even have a plan. It’s an unlikely mix, confidence without a playbook, and it can turn into a real problem the moment something goes sideways. In this Move the Stairs livestream, the M&C team breaks down why that confidence can evaporate overnight, especially when one frontline moment becomes a viral story. They unpack the real-life Senica rooftop bar incident in San Diego, where a tipping confrontation sparked a Reddit firestorm, triggered review bombing, and spiraled, all without any visible response from the brand. Listen in and walk away with a practical approach for forecasting common crisis scenarios, responding fast without pouring gasoline on the situation, and building the kind of trust that protects your reputation when the internet turns up the volume.

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Avsnitt(100)

Kiss Cam Crisis: What One Viral Moment Taught Us About Brand Protection

Kiss Cam Crisis: What One Viral Moment Taught Us About Brand Protection

A concert kiss cam clip, a few seconds of shocking footage, and suddenly, a company’s leadership, employee trust, and public credibility are all on the line. In this Move the Stairs episode, we break ...

25 Juni 29min

Journalists Don’t Just "Report," The Career Skills You’re Sitting On

Journalists Don’t Just "Report," The Career Skills You’re Sitting On

Journalists are walking, talking "skill sets", even if they’ve never been told that out loud. In this unique episode of the Move the Stairs Podcast, we talk candidly about our team's experience transi...

29 Apr 50min

Wind, Wildfire Risk, and PR Wins: Inside Monarch Casino's Crisis Playbook

Wind, Wildfire Risk, and PR Wins: Inside Monarch Casino's Crisis Playbook

When hurricane-force winds threaten a planned power shutoff, you have a narrow window to act before the powers that be flip the switch, and your message gets blown away. In this Move the Stairs episod...

4 Feb 26min

Hope for Stomach Cancer: From ‘Uncharted Waters’ to Awareness

Hope for Stomach Cancer: From ‘Uncharted Waters’ to Awareness

When Aki Smith heard her father’s oncologist say, “We’re in uncharted waters,” she refused to drift without direction. That moment inspired her to create her own chart, building Hope for Stomach Cance...

10 Dec 202533min

Bees, Broncos, and Bold Nigerian Honey with Omar Lababidi

Bees, Broncos, and Bold Nigerian Honey with Omar Lababidi

What do Colorado roots, West African honey, and the Denver Broncos have in common? Omar Lababidi. In this Move the Stairs episode, the founder and CEO of Goldswarm Honey shares how one spoonful of hon...

26 Nov 202531min

How Deanna Campos-Miller & Campos Foundation Turned a Rogue Robot into a "Move The Stairs" Moment

How Deanna Campos-Miller & Campos Foundation Turned a Rogue Robot into a "Move The Stairs" Moment

In this captivating episode of Move the Stairs, take notes as Deanna Campos-Miller, Director of the Campos Foundation, recounts a standout moment when a student-built robot unexpectedly went rogue dur...

12 Mars 202529min

Building a Brand Abroad with Pictours Paris Photography's Lindsey Larson

Building a Brand Abroad with Pictours Paris Photography's Lindsey Larson

In this episode of the Move the Stairs podcast, we speak with Lindsey Larson, founder of Pictours Paris Photography, who turned a dream of living in the City of Lights into a thriving business. From n...

6 Dec 202426min

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