When You Want to Sell More Original Art (257)

When You Want to Sell More Original Art (257)

Selling products — giclées, pillows, aprons, notebooks — made sense when you started. But if you've been asking how to sell more original art and not getting traction, something may need to shift.

Host Alyson Stanfield draws on her background as a museum curator and educator to explore what actually gets in the way and what to do about it.

In this episode:

  • Why the pivot to products is understandable, and when it starts working against you
  • The fear that drives you away from leading with originals
  • What collectors are actually buying when they choose to live with original art
  • The screen equalization problem: why your $4,000 painting and your $40 print look identical online (and what to do about it)
  • Two tactics for selling more original art

Read more, get links, and see featured artists

Check out Elevate Your Art: Museum-Quality Standards That Command Higher Prices

Email me to discuss strategic consulting for your long-term career goals.

Think you'd make a good guest on The Art Biz? Read This

The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

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Avsnitt(272)

Why nobody came to your art show (271)

Why nobody came to your art show (271)

You worked hard to get your art on those walls. So when only a handful of people show up to the opening, it stings. In this episode, Alyson Stanfield looks at the most common reasons your supporters s...

2 Juli 20min

The obvious salespeople you're not using (270)

The obvious salespeople you're not using (270)

Host Alyson Stanfield makes the case that your best salespeople are already in your life, just waiting to be asked to help. This episode isn't just for artists with collectors. If anyone has ever resp...

25 Juni 19min

Do you have too many income sources in your art business? (269)

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There are many ways for artists to make money, but more income sources don't always lead to more income. In this episode, host Alyson Stanfield looks at the difference between an income source and an ...

18 Juni 20min

How curiosity and research deepen your studio practice (268)

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In this episode of The Art Biz, host Alyson Stanfield makes the case that research is not an academic exercise. And it's not separate from your art practice, but part of it. She encourages you to thin...

11 Juni 26min

How much time will your art career take? (267)

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Every artist wants to know "how much time?" How much time on the business side, how much time making the work, and how long before any of it pays off. In this episode of The Art Biz host Alyson Stanfi...

4 Juni 14min

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Making a living from your art takes more than passion and talent. In this solo episode, Alyson Stanfield walks through the real considerations — from committing to your studio practice to making frien...

21 Maj 28min

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Venues aren't looking for artists who need them, they're looking for artists who are ready. Host Alyson Stanfield introduces the attraction method: a way of building genuine relationships with venues ...

30 Apr 20min

The artists who don't wait to be chosen (264)

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You don't need a gallery to put your work in front of people. You don't need to wait for the next juried show application just for the promise to compete with a hoard of other artists. In this episode...

23 Apr 22min

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