Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy
Scalable30 Okt 2025

Kaya Yurieff and Jasmine Enberg introduce Scalable, a show about the business of the creator economy

Scalable is a media company focused on the business of the creator economy. We go beyond the headlines to deliver sharp, digestible analysis with a clear point of view through our podcast, newsletter, research, and an annual event. Founded by longtime journalists and analysts Kaya Yurieff and Jasmine Enberg, Scalable combines rigorous reporting and data-driven insight with real-world experience.Kaya has spent a decade as a journalist at CNN and The Information, and was one of the first reporters to cover the creator economy as a full-time beat.Jasmine has spent more than a decade as an analyst and researcher, covering the business of social media, digital advertising, and the creator economy. At EMARKETER, she built and led the creator economy research desk.We act as a bridge between creators and companies to help marketers, investors, founders, and other business professionals make sense of what’s happening in this fast-moving industry.

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How Big Are Creator Businesses Really and What’s Up With All the Offshoot Creator Awards?

How Big Are Creator Businesses Really and What’s Up With All the Offshoot Creator Awards?

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including how creators showed up at the White House Correspondents’ Dinner weekend, where a shooting to...

30 Apr 1h 5min

The Truth Behind In-House Creator Ad Agencies and Why Creators Love a Live Tour

The Truth Behind In-House Creator Ad Agencies and Why Creators Love a Live Tour

Kaya Yurieff and Jasmine Enberg discuss what’s behind all these creators suddenly launching their own ad agencies. Plus, they dive into the strategy behind “Career Ladder” host Max Klymenko’s 130 (!) ...

23 Apr 51min

Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It

Live Streaming Isn’t Dead. Bieberchella and MrBeast Just Proved It

Kaya Yurieff and Jasmine Enberg unpack why livestreaming and live shopping are having a moment. Justin Bieber’s polarizing Coachella performance, which was livestreamed on YouTube, is a case in point....

16 Apr 52min

Scalable Live: A College Degree for Creators

Scalable Live: A College Degree for Creators

In this special live episode of Scalable, Jasmine Enberg sits down with Stephanie Patrick, co-founder and former owner of Theorist Media, creator Nick Urteaga and Michael Curtis, CEO and founder of Pr...

14 Apr 57min

OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare

OpenAI’s TBPN Deal And Alex Cooper Divide The Internet, And Alix Earle Gets Into Skincare

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy, including OpenAI’s shocking acquisition of tech podcast TBPN and Alex Cooper’s polarizing new dating reality show...

9 Apr 1h 4min

Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback

Why Creators Should Care About Meta and YouTube’s Verdict and Why Affiliate is Making a Comeback

Kaya Yurieff and Jasmine Enberg break down the biggest stories in the creator economy this week, including what the verdict in the social media addiction trial against Meta and YouTube mean for creato...

2 Apr 1h 11min

The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

The Real Reason Platforms Don’t Pay Creators and Why A-Listers Don’t Want Creators On The Red Carpet

Kaya Yurieff and Jasmine Enberg break down the new ways creators can make money on Facebook and LinkedIn, as well as why platforms are generally so bad at paying creators. Hint: There has to be someth...

26 Mars 58min

California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

California AG Answers Our Burning Questions and Why Creators Don’t Want To Be Called Journalists

Kaya Yurieff and Jasmine Enberg are at SXSW! They break down what they learned at the annual tech and arts festival in Austin, including why creators suddenly don’t want to be called journalists. Spoi...

19 Mars 1h

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