Ep. 153: Converting sports fans into sports bettors w/ Tyler Amirault & James White from HotTakes

Ep. 153 features Tyler Amirault and James White from HotTakes, which is the ultimate free-to-play sports betting simulator.

Hear them discuss:

• How their time at Western University led to HotTakes, starting as a passion project before becoming a full-time venture
• The idea behind HotTakes—letting sports fans try betting for free, win real cash prizes, and learn without risk
• Their business model, which monetizes user attention and shares value with players through an affiliate-driven rewards system
• Why they've been so successful as affiliates at a time when so many other affiliates are struggling
• The recent launch of their redesigned app as their entry point into the US market
• Why they believe betting growth comes from new players, not competing for existing high-value bettors
• How having top industry advisors such as John Gordon, Paris Smith, and Benjie Cherniak has unlocked new opportunities for HotTakes
• Plans to raise $3M in Series A for user acquisition, key hires, and brand-building

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Catch the video version of this episode here.

Learn more 👇

➡️ HotTakes website

➡️ Tyler Amirault on Linkedin

➡️ James White on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.