Ep. 171: Turning winning models into a startup w/ Ben Howard from EdgeSports

Ep. 171 features Ben Howard from EdgeSports, which offers sports data and predictive AI at your fingertips. Ben shares how the company is capitalizing on the growth of live betting, building modular tech for both consumers and B2B clients, and bootstrapping the business using its own prediction engine.

Hear them discuss:

• The journey from sneaker software to Penn Entertainment to founder
• How a winning parlay sparked the earliest version of Edge Sports
• What makes their predictive models different from other research tools
• Why live betting is the future—and how they’re solving for latency
• The surprising win rates from their early Discord testing
• How B2B traction in Discords and peer-to-peer betting helps fund growth
• Why they’ve spent $0 on marketing to date and hit 10,000+ users
• How sportsbooks limiting users shapes their roadmap and partnerships
• What Edge Sports learned from SBC’s First Pitch and Startup Zone
• Their plan to launch live predictions in time for the NFL season
• Where Ben sees EdgeSports heading over the next five years

Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes.

Catch the video version of this episode here.

Learn more 👇

➡️ EdgeSports website

➡️ Ben Howard on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.