Ep. 172: Productizing first-party sports data w/ Richard Acosta from VOR Interactive

Ep. 172 features Richard Acosta from Vor Interactive, a UK-based sports data provider creating proprietary first-party data and predictive models.

Hear him discuss:

• How a soccer algorithm built by his co-founder sparked Vor's launch and first predictive model

• Why their proprietary data now generates 2,000+ prediction points per soccer match across 50+ global leagues

• How they’ve expanded from soccer into NFL, college sports, cricket, and tennis while focusing on first-party data

• Why they chose a B2B model delivering data products to affiliates and operators instead of professional betting

• How their predictive data powers both marketing widgets and pricing models for iGaming companies

• How Vor designed a simple integration process that lets partners go live in under 48 hours

• The early traction they’ve seen with Odds Shark in the US and Hub Affiliations in Italy, including strong early conversion rates

• Why Richard believes staying lean and agile is key as they scale globally and expand their APIs and productized solutions

• His long-term vision to grow Vor Interactive into a major global sports data supplier over the next five years

Applications now open for SBC Summit First Pitch competition returning to Lisbon this September 16-18. Eligible startups can submit their applications until July 25 for a shot at over $100,000 worth of prizes.

Catch the video version of this episode here.

Learn more 👇

➡️ VOR Interactive website

➡️ Richard Acosta on Linkedin

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.