Ep. 185: Productizing a passion for baseball w/ Adam Rosenberg

Ep. 185 features Adam Rosenberg, co-founder of HandiGraphs, a betting analytics platform built by and for baseball fans.

Hear him discuss:

• His journey from political fundraising and brand strategy to PR and marketing in the sports betting industry

• How a friendship in the Outlier Discord led to co-founding HandiGraphs with CJ Buskey

• Why baseball’s intimidating data landscape inspired the creation of a simpler, more visual analytics tool

• How HandiGraphs identifies edges using proprietary plate appearance metrics (30/60/90 PA splits)

• Lessons learned from building a sticky, subscription-based product with near-zero churn

• Why education and “over-teaching” users became central to their go-to-market strategy

• Balancing side project and startup life — and what comes next for HandiGraphs in 2025

• The role his podcast Dads Bet Baseball plays as both creative outlet and marketing engine

• Common mistakes early-stage founders make in PR and how to tell a clear, differentiated story

• Why Adam lives by the philosophy “Be helpful” — and how generosity and curiosity drive success in this industry

Catch the video version of this episode here.

Learn more 👇

➡️ Handigraphs website

➡️ Adam Rosenberg's socials

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This podcast is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Since 2012, Optimove has served iGaming Operators from startups to industry leaders. Today, 4 out of the Top 5 US Operators Personalize Player Experiences with Optimove. iGaming operators know their growth journey begins and continues with Optimove, the #1 CRM Marketing solution for the iGaming industry.