From SEO to AEO: What Changed and Why It Matters (feat. Jimi Gibson)

From SEO to AEO: What Changed and Why It Matters (feat. Jimi Gibson)

Krish Palaniappan opened the conversation by framing a reality many engineering founders quietly experience: building great software no longer guarantees discovery. As a product-focused technologist, he described how teams obsess over features, architecture, and scalability—only to realize after launch that visibility is an entirely different discipline. His questions weren’t theoretical; they came from lived experience. Why doesn’t technically superior software automatically surface in search? When did marketing become both art and science? And at what point should engineering teams start thinking about discoverability instead of treating it as an afterthought?

Jimi Gibson, VP of Brand Communications at Thrive Agency, responded from the vantage point of two decades in digital marketing, explaining that the rules of visibility have fundamentally shifted. Traditional SEO, he noted, focused on ranking pages, but the AI era evaluates trust, authority, and structured answers. Businesses are no longer competing just for keywords; they are competing to become the verified entity an AI system chooses to cite. Throughout the discussion, Jimi unpacked how Answer Engine Optimization, structured content, and visible expertise are redefining how companies get found—and why engineering-led organizations must adapt sooner rather than later.

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(468)

Beyond RAG: Building Production-Grade AI Coworkers for the Enterprise (feat. Karl Simon)

Beyond RAG: Building Production-Grade AI Coworkers for the Enterprise (feat. Karl Simon)

There is a meaningful difference between pasting a problem into ChatGPT and deploying an AI system that autonomously orchestrates multi-step workflows across a regulated enterprise. Karl has spent the...

21 Maj 1h 12min

From SEO to AEO: How to Optimize Your Website for AI Agents (feat. Frank Vitetta)

From SEO to AEO: How to Optimize Your Website for AI Agents (feat. Frank Vitetta)

Frank Vitetta, is the founder and CEO of Orchid Box, LLM Scout, and CodeScout. LLM Scout monitors how brands are cited and represented across major AI platforms. Krish Palaniappan is the CEO of Snowpa...

14 Maj 1h 58min

Macroeconomic impacts of AI adoption (feat. Dr. Kelly Monahan)

Macroeconomic impacts of AI adoption (feat. Dr. Kelly Monahan)

If you’ve been losing sleep wondering whether your job will survive the AI revolution, congratulations: you’re already doing more strategic thinking than most C-suites. That, in essence, is the bracin...

6 Maj 51min

Governing Intelligence: How AI Is Reshaping Public Sector Software (feat. Andrew Stockwell)

Governing Intelligence: How AI Is Reshaping Public Sector Software (feat. Andrew Stockwell)

Deploying AI in regulated, mission-critical environments is a challenge of a different order from shipping a consumer app. Where most AI practitioners enjoy the freedom to iterate quickly and fail che...

6 Maj 1h 4min

From Wall Street to Her Street: How to Close the Financial Confidence Gap (feat. Jessica Perrone)

From Wall Street to Her Street: How to Close the Financial Confidence Gap (feat. Jessica Perrone)

Jessica Perrone, founder of Her Financial IQ, shares insights on financial education for women, addressing unique challenges, investment strategies, and the importance of financial literacy. Discover ...

29 Apr 40min

Building Through Uncertainty: A Conversation on Resilience, AI, and the Future of Software (feat. Asia Solnyshkina)

Building Through Uncertainty: A Conversation on Resilience, AI, and the Future of Software (feat. Asia Solnyshkina)

A conversation between Krish Palaniappan and Asia Solnyshkina, founder of ProSense Digital — exploring what it means to build software in an era when the rules are being rewritten in real time.

27 Apr 1h 1min

Inside the Rise of AI-Native Companies (feat. Sid Bharath)

Inside the Rise of AI-Native Companies (feat. Sid Bharath)

In this episode, Sid Bharath, founder of ReFound AI, shares insights on how companies can leverage AI to become AI native through audits, creating AI operating models, and deploying AI agents. Discove...

21 Apr 56min

AIOps and Modern IT Operations: Simplifying Multi-Cloud Operations (feat. Michael Nappi)

AIOps and Modern IT Operations: Simplifying Multi-Cloud Operations (feat. Michael Nappi)

In this episode, Michael Nappi, Chief Product and Engineering Officer at ScienceLogic, shares insights into AI Ops, its role in modern IT management, and how it helps large enterprises and MSPs stream...

8 Apr 58min

Populärt inom Teknik

uppgang-och-fall
elbilsveckan
market-makers
rss-elektrikerpodden
natets-morka-sida
developers-mer-an-bara-kod
bilar-med-sladd
bli-saker-podden
skogsforum-podcast
rss-veckans-ai
rss-technokratin
rss-uppgang-och-fall
rss-laddstationen-med-elbilen-i-sverige
har-vi-akt-till-mars-an
rss-it-sakerhetspodden
rss-heja-framtiden
rss-en-ai-till-kaffet
rss-professorn-galningen-ai-helt-enkelt
rss-relevance-digital-marknadsforing-med-fokus-pa-e-handel
rss-hit-med-dina-lunchpengar