S16 E09: Ryan Serhant, Founder and CEO of SERHANT., Star of Netflix's 'Owning Manhattan'

S16 E09: Ryan Serhant, Founder and CEO of SERHANT., Star of Netflix's 'Owning Manhattan'

Scott Kerr is joined by luxury real estate titan Ryan Serhant, founder and CEO of his eponymous brokerage SERHANT. He is also the star and executive producer of the hit Netflix reality series 'Owning Manhattan’. Ryan returns to the show to discuss the unique strategic framework credited to the company's rapid growth and success, and how 'Owning Manhattan' has become a global demand engine for the firm and "competency porn" for viewers. Ryan also shares his approach to leadership, accountability, and culture and highlights “The Serhant Effect” brand impact on agents' careers. As the exclusive brokerage for Mercedes‑Benz Places luxury branded residences in Miami, Ryan talks about his sales strategy for projects with existing brand equity and how virtual launches force decisions and speed. Ryan believes there's no real slowdown in top‑end New York luxury pricing, cities should be treated like corporations and the housing market is like a superhero movie. Plus: Why authentic stories move luxury real estate (and luxury brands)

Featuring: Ryan Serhant, Founder and CEO of SERHANT, and Star of Netflix's 'Owning Manhattan (serhant.com, netflix.com)

Host: Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast: It's a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

Stay Connected: scott@silvertoneconsulting.com

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S18 E07: Victor Muller, Founder and CEO of Spyker Cars

S18 E07: Victor Muller, Founder and CEO of Spyker Cars

Spyker is one of the most intriguing names in the collector car world: a Dutch marque with roots dating to 1880, revived for the modern era and defined by aviation-inspired design, hand-built craftsma...

15 Sep 36min

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

S18 E06: Aaron Kirman, CEO of Christie's International Real Estate Southern California

While the rest of America's homebuyers are stuck waiting out high rates, the ultra-wealthy are on a buying spree. As demand concentrates around truly distinctive properties, expertise in positioning a...

8 Sep 32min

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

S18 E05: Francois-Xavier Hotier, President of Ulysse Nardin Americas

Swiss watchmaking’s most compelling momentum may be coming from its independents. These small maisons pairing centuries of technical discipline with remarkably personal creative vision. One Swiss luxu...

25 Aug 45min

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

S18 E04: Tina Necrason, Global Head of Branded Residential at Hyatt

Branded residences are one of the most dynamic growth stories in luxury today, bringing together real estate, hospitality, and affluent consumer lifestyles. For Hyatt, branded residences is a strategi...

11 Aug 31min

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Bonus Episode: Eva Chow, Founder of KHEE Soju and Co-Chair of the LACMA Art + Film Gala

Eva Chow has been dubbed the "culture queen of Los Angeles" by The New York Times. She is a prominent cultural figure and Korean-American entrepreneur whose career spans fashion designer, restaurateur...

4 Aug 31min

S18 E03: Lisa Bauer, President and CEO at Starboard

S18 E03: Lisa Bauer, President and CEO at Starboard

Cruise ships have become some of the most dynamic luxury retail environments in the world, and Starboard is the biggest player in the cruise retail business. Starboard's president and CEO Lisa Bauer s...

28 Juli 30min

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

S18 E02: Francesco Galli Zugaro, Founder & CEO of Aqua Expeditions

Scott Kerr is joined by Francesco Galli Zugaro, founder and CEO of Aqua Expeditions, an ultra-luxury small‑ship cruise operator specializing in taking UHNW travelers on immersive expeditions to some o...

7 Juli 30min

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

S18 E01: Kresten Bjørn Krab-Bjerre, Creative Director at Bang & Olufsen

Scott Kerr sits down with Kresten Bjørn Krab-Bjerre, creative director at Bang & Olufsen, the Danish luxury audio company renowned for its synthesis of minimalist Scandinavian design with high-end spe...

30 Juni 30min

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