SportsPro World Cup Special pt2: The Beckham World Cup and the most marketable World Cup players
We're joined again by SportsPro's Michael Long and Steve McCaskill for part two of our World Cup special. With David Beckham rumoured to have earned more than £25m from brand endorsements at the 202...
16 Juli 32min
SportsPro: World Cup Special pt1: IShowSpeed to Ref-Cam - Is this the most innovative World Cup broadcast since 1970?
SportsPro's Michael Long and Steve McCaskill join the pod to discuss highlights from the 2026 World Cup and the innovations and changes to how the tournament is broadcast - what's worked, what hasn't....
15 Juli 23min
Cannes LIONS & World Cup Special: Festival and World Cup marketing highlights
We took the podcast to the Cannes Lions International Festival of Creativity to speak to those across the festival on what they've been hearing across sport and creativity, as well as their personal W...
2 Juli 27min
How brands can hijack the World Cup with former Head of Mischief for Paddy Power, Lee Price (Vault Episode)
Not all brands need to write massive cheques to get noticed at the World Cup, not even at one this size! Lee Price is a man who made it his calling card to get Paddy Power noticed at international tou...
24 Juni 28min
US Soccer - World Cup 2026: Kits, Culture, and Defining World Cup Success with CMO Catherine Newman
With the US hosting its 2nd World Cup, we spoke to US Soccer's Catherine Newman about the governing body's hopes for the tournament, what's changed in the US since 1994 and how kits and culture will p...
10 Juni 34min
Inside LaLiga's growth in America with Nicolas Garcia Hemme, Managing Director for LALIGA North America.
How do you sell Spanish football to an American audience? In this episode, we sit down with Nicolás García Hemme, Managing Director for LALIGA North America. He breaks down how LALIGA and Relevent Sp...
19 Maj 39min
Behind the 2026 World Cup Hospitality Experience with On Location's Paul Caine
On this episode, we welcome Paul Caine, president of On Location, the company in charge of hospitality for this Summer’s FIFA World Cup. Paul joins us to discuss the business of premium hospitality e...
14 Maj 38min
Creativity in Football & LION Sport at Cannes Lions International Festival of Creativity Preview with Kenny Annan-Jonathan
On the new Footballco Business Podcast, we're joined by Kenny Annan-Jonathan to discuss the role of creatives in sport and what can be expected this year from LIONS Sport - the latest edition to Canne...
23 Apr 38min
