LinkedIn CMO on how to grow your profile, what skills are most in demand and B2B marketing strategies - Jessica Jensen

Jessica Jensen, CMO of LinkedIn, joins us for a high-energy conversation on careers, personal branding, and the future of B2B marketing.

We dive into the latest job market data (it might surprise you), the skills employers are actively looking for, and how to grow your personal profile on LinkedIn (which could include posting with flamingo glasses). We also unpack the LinkedIn algorithm, handling negative comments, new features creators and brands should be using, and why B2B marketing absolutely doesn’t have to be boring.

Sign up to our live event, The Calling, on April 21st here:
https://event.uncensoredcmo.com/events/uncensoredcmo/2044861

Subscribe to our newsletter, The One Thing:
https://newsletter.uncensoredcmo.com/

Listen to our new podcast, Uncensored Renegades:
Apple Podcasts: https://podcasts.apple.com/gb/podcast/uncensored-renegades/id1868870960
Spotify: https://open.spotify.com/show/7qnkqq0XSpgif9A5ZNgSpX?si=f181c3a0e9af480c

Timestamps

00:00 - Intro
01:04 - Jessica Jensen’s backstory
02:02 - The benefits of being a marketer from a non-marketing background
02:42 - The difference between B2B and B2C according to LinkedIn
03:38 - How to build high-performing teams
06:32 - The data on the job market according to LinkedIn
10:02 - What skills are employers looking for?
12:04 - How do you build a personal brand on LinkedIn (when working for another company)
18:25 - 3 tips for building your personal brand on LinkedIn
20:04 - What is going on with the LinkedIn algorithm?
21:35 - How to make the most of an ever changing algorithm
23:16 - Does LinkedIn suppress posts based on gender?
26:14 - How to deal with negative comments on LinkedIn
28:00 - What new LinkedIn features should people be using?
30:48 - What features can brands use to make the most of LinkedIn
32:19 - B2B does not have to be boring
35:02 - LinkedIn’s billboards poking fun at AI
36:21 - How are LinkedIn marketing LinkedIn?
41:12 - How are LinkedIn helping younger people get into work
43:28 - Addressing the Open to Work badge stigma
44:17 - Advice to creators on LinkedIn

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