CIO and CMO: Partnering on AI to Drive Growth

Participants

Hosted by Isaac Sacolick, CEO of StarCIO

Special Guests

• Adrianna Hosford
• Elena Putilina

Digital Trailblazers

• Joanne Friedman
• Liz Martinez
• Joseph Puglisi
• Martin Davis
• John Patrick Luethe
• Derrick Butts
• Heather May

Summary

Today’s panel explored AI’s role in driving revenue and growth through the collaboration between CIOs and CMOs, with discussions centered on customer education, data security, and cross-departmental partnerships. Participants shared their experiences and perspectives on AI implementation in marketing and IT, including the use of synthetic audiences, data analytics, and personalization strategies. The group emphasized the importance of forming cross-functional councils, establishing joint KPIs, and addressing security considerations while exploring future opportunities in areas like health tech and synthetic data.

Transcript

[00:00:00] Speaker A: Foreign.

[00:00:05] Speaker B: Welcome to this week’s Coffee with Digital Trailblazers.

Welcome back from the Thanksgiving weekend where we took Friday off and give everybody a break to be with family and to do your shopping and just to to veg out and watch some sports, maybe do some reading. And we are back here this week with a super special episode that I’m very excited about.

We’ll be talking about the CIO and CMO relationship and more broadly the relationship between IT leaders and digital marketers and the digital trailblazing leaders in those groups. And how do we partner on AI not just to get more efficiencies or improve our workflow. How are we actually driving growth around this?

And I think this is a very important episode. Thank you for joining this week. Part of the reason I’ve been excited about this episode is that we’ve been talking and I’ve been doing a lot of writing about how using AI only for productivity improvements, only for employee experiences and only for workflow gets translated to cost savings. Eventually the CFO catches up with that and gets and calls in the cards and says how are we going to actually realize the cost savings? And most of that ends up coming from headcount. And we’ve seen this rodeo before. For those of you who have led digital transformation efforts, you can’t modernize, you can’t transform by just becoming more efficient or just by improving productivity. You need to transform by using technology and now AI to a competitive advantage. And part of that is looking for ways to dri...

Chapters

• (00:00:00) - CIO & CMO: The CIO-CMO Relationship
• (00:04:06) - CMO vs CIO: How to Partner with AI at Digital
• (00:07:00) - What Do You See as the Growth Opportunities in Working With Customers
• (00:10:13) - CIO Network: Growth Opportunities in the AI Era
• (00:15:31) - Top Executives: Growth Opportunities in AI
• (00:18:02) - CIO Network: CMO vs CIO
• (00:20:30) - CIO vs CMO: Shared Growth Mandate
• (00:22:33) - What is a Growth Mandate?
• (00:23:31) - CIO Network: CMO Growth Opportunities and CIO Relations
• (00:26:48) - Immersive Marketing: Synthetic Audience and Sentiment Analysis
• (00:30:04) - Coffee With Digital Trailblazers
• (00:31:53) - CIO and CMO Partner on AI to Drive Growth
• (00:32:47) - CMO Network: Safety & Security Is Everyone's Job
• (00:35:30) - CIO Network: The Future of Personalization in Marketing
• (00:36:52) - AI Partnership: Joint KPIs
• (00:38:28) - CIO vs CMO: Defining a Growth Mandate for
• (00:40:46) - Holistic IT: Data-centric Approach
• (00:44:20) - CMO & CIO Network: On AI
• (00:47:21) - How to Collaborate with AI in the Future
• (00:49:15) - Last Thoughts on SEO, AEO and Travel
• (00:52:01) - CIO Network: How to Build Growth Opportunities with CMO
• (00:52:39) - CMO & CIO Network: The Future of Data & Security
• (00:54:29) - AI in Healthcare: Partner on Patient Experience
• (00:57:36) - CIO Network: Health Tech and Patient Experience