Broken Promises in the Cloud: The Groups That Ruined Their Credibility

Broken Promises in the Cloud: The Groups That Ruined Their Credibility

Over the past two decades, certain players in cloud computing have lost credibility by putting their interests ahead of real client value. Big consulting firms boasted vendor awards like "Partner of the Year," but were often rewarded more for selling providers' technology than delivering the best solutions to clients. Many took finder's fees or other monetary incentives, steering enterprises into expensive, overengineered platforms optimized for quota, not business outcomes. Public cloud providers also share blame, promising radical cost savings and agility while hiding the complexity, hidden fees, and risk of vendor lock-in, leaving businesses with spiraling costs and inflexible architectures. Meanwhile, too many IT executives jumped on the cloud bandwagon out of fear of missing out, rather than building thoughtful strategies aligned to their organizations' needs.

After years of costly implementations that failed to deliver the promised value, enterprises have grown wise to these self-serving tactics. They're turning away from hype, seeking independent, vendor-neutral advisors, or growing expertise in-house. Today, businesses demand transparency, tailored strategies, and a clear focus on business results over sales quotas, trophies, or buzzwords. Moving forward, only those providers, vendors, and leaders who prioritize real value and honest guidance will earn lasting trust in the cloud computing industry.

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RSAC 2026: The "Securing AI" Pivot Is Here (Agentic AI, MCP, Shadow AI)

RSAC 2026: The "Securing AI" Pivot Is Here (Agentic AI, MCP, Shadow AI)

RSAC 2026 is shaping up to be the year cybersecurity stops talking about "using AI" and starts obsessing over securing it. In this video, we break down the top conference trends emerging from early se...

13 Feb 36min

Why Google Cloud Platform is Behind, and What They Can Do About It.

Why Google Cloud Platform is Behind, and What They Can Do About It.

Google Cloud Platform (GCP) lags in third place among the top cloud providers, despite impressive financial growth, due to systemic challenges and fierce competition from Amazon Web Services (AWS) and...

12 Feb 9min

The Jig Is Up for Big Consulting: A 2026 Buyer's Guide for Cloud & AI Strategy

The Jig Is Up for Big Consulting: A 2026 Buyer's Guide for Cloud & AI Strategy

For years, big consulting firms have been selling "cloud and AI strategy" as if it were a product you can just buy off the shelf. In 2026, the jig is up. This video is your no‑nonsense buyer's guide t...

9 Feb 21min

Oracle's AI Data-Center Overbuild Could Break the Company

Oracle's AI Data-Center Overbuild Could Break the Company

Oracle is reportedly tied to roughly USD 56 billion in AI data-center financing, and Wall Street is treating it like a stress test, not a victory lap. In this video I break down why "build it and they...

7 Feb 14min

The Cloud Security Crisis No One Wants to Admit—61% Failure Rate

The Cloud Security Crisis No One Wants to Admit—61% Failure Rate

In this crucial video, cloud security leader David Linthicum exposes a troubling statistic: 61 percent of cloud security incidents are completely preventable. Drawing on the latest security research, ...

2 Feb 13min

Azure Softness + AI Capex = The Public Cloud's New Problem

Azure Softness + AI Capex = The Public Cloud's New Problem

Why did Microsoft stock drop even after a headline beat? In this episode, cloud analyst David Linthicum breaks down the market's "beat-and-drop" reaction to Microsoft's latest earnings and what it sig...

1 Feb 15min

Why the Tech Industry Keeps Lying to Itself (and You)

Why the Tech Industry Keeps Lying to Itself (and You)

The tech industry is brilliant at building new things—and terrible at admitting when it gets them wrong. In this video, I break down why our predictions about cloud, AI, big data, blockchain, metavers...

26 Jan 22min

Agentic AI Playbook Spam: Why "Proven" Agentic AI Frameworks and Strategies Are Not Working

Agentic AI Playbook Spam: Why "Proven" Agentic AI Frameworks and Strategies Are Not Working

In this video, David Linthicum breaks down the sudden explosion of "agentic AI" playbooks, frameworks, and branded platforms now pouring out of the consulting industry. Every big firm wants to look li...

22 Jan 19min

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