#37 Taking “I Don’t Need a Man” to the Next Level: IVF, Solo Motherhood & Scaling to $70K Months

Sasha Eburne, a single mom and founder of the CEO Collective, shared her journey from a 25-year hospitality career to building a multi-six-figure remote business after being stood down during COVID. She described transitioning from virtual assistant work to creating CEO Collective to teach women how to scale businesses and duplicate her success. Sasha recounted deciding to have a child solo after fertility challenges, undergoing IVF, and becoming a certified breathwork practitioner who now trains others.

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In this episode of Spill the Tea, we share :

00:01:52 – 00:14:48 | Sasha’s background and transition into entrepreneurship

Sasha described growing up in New South Wales and working in hospitality. She completed TAFE certificates and diplomas, worked in luxury hotels domestically and internationally, and spent 25 years in hospitality before COVID.COVID and maternity leave overlap led to redundancy; Sasha explored other roles (real estate) and side income (direct marketing). Exposure to a colleague who became a virtual assistant led her to investigate and then start VA work in May 2021.Within 24 hours of launching a simple website she secured her first client; within weeks she reached full-time hours and within six months scaled to a 15-person VA team and multi-six-figure revenue within two years.

00:14:48 – 00:26:43 | Motherhood and fertility journey

Personal choice: Sasha planned for motherhood and, after fertility testing, was diagnosed with endometriosis and blocked tubes with low egg count.She pursued IVF, conceived on the first attempt, and chose an Australian donor based primarily on health criteria (cost and availability influenced the choice).The conversation highlighted courage and decisive action: Sasha’s decision to parent solo and the practical considerations (donor programs, cost, health prioritization).

00:26:43 – 00:34:11 | Business model evolution and programs

Initial model: one-to-one VA services and ad-hoc coaching/mentoring for women starting remote businesses.Growth pain: Sasha hit capacity limits and revenue ceilings (~$8–10k/month at one point), prompting investment in coaching and NLP training.

00:34:11 – 00:41:59 | Identity, mindset, and nervous-system work

Sasha invested in NLP (master practitioner) and coaching to upskill as a coach and address limiting beliefs—this was pivotal to her transition and ability to scale.Breathwork: After attending We Breathe Success events, Sasha trained as a breathwork practitioner and now certifies others—she emphasised the modality’s impact on regulation and transformation.

00:41:59 – 00:57:38 | Public exposure, media, and handling criticism

Sasha was featured in a news article highlighting $70k months; the piece generated positive interest and also negative, gendered comments—mostly men exhibiting “tall poppy” responses.Sasha’s approach: limit energy given to haters, focus on impact, and lean into community support. She framed criticism as projection and emphasised regulation and emotional resilience.

👇 Your Turn:

What mindset shift has had the biggest impact on your business or personal growth? Share it in the comments!

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