Inside the Playbook: J Erving III on How to Spot Great Artists Early

Inside the Playbook: J Erving III on How to Spot Great Artists Early

In this Manager’s Playbook clip, J. Erving breaks down how top music executives, A&Rs, and elite artist managers actually identify greatness and it’s not just “talent.”

We talk artist development through an athlete lens: discipline, work ethic, reps, and dedication to craft are what separate artists with potential from artists with longevity. Because “goosebumps” from a record is real… but it’s not enough. The real question is: who’s the person behind the music, and do they have the character and vision to execute for years?

J uses RAYE as a case study for an artist-led career, an independent artist staying “captain of the ship,” while a distribution partner supports where it’s needed. We also get into bespoke label services, why you can’t cheat the work, and how long-term partnerships in the music business survive through humility, accountability, and “strong opinions loosely held.”

If you’re an independent artist, an aspiring music manager, or a future music executive, this clip is a masterclass in what the industry is really rewarding right now.

Simply put, a conversation like this doesn't come cheap.


If you’re earning publishing income, make sure you’re collecting all of it. KOSIGN, powered by Kobalt, offers direct global publishing collections and real-time royalty transparency in a flexible, artist-friendly format. It’s highly selective, but free to apply here: https://bit.ly/4b438pj


Listen to the full episode here -

Spotify: https://open.spotify.com/episode/0PE3sW1MLfGpxE7cb3iMeK?si=eo75Qd0AQbSANSXHzE2uDw


Watch the Episodes On Youtube: https://www.youtube.com/@managersplaybook

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The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset

The Manager’s Playbook 061: Charlie Rocket - 2 Chainz, Music Marketing, Artist Development, Fan Building & Mindset

In this episode of The Manager’s Playbook, Charlie Rocket joins us for a powerful conversation on artist development, music marketing, fan building, independent artist strategy, and the mindset requir...

31 Mars 2h 35min

Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

Inside the Playbook: Tommy Brown on Why K-Pop Has Better Artist Development

In this clip from The Manager’s Playbook, Tommy Brown breaks down why K-pop continues to win at artist development, and why its system still looks a lot closer to Motown than what much of the American...

30 Mars 11min

Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out

Inside the Playbook: Tommy Brown on What Netflix’s Hitmakers TV Show Left Out

In this clip from The Manager’s Playbook, Tommy Brown reflects on his experience filming Netflix’s Hitmakers, the pressure of creating on camera, and why the show did not go deep enough into the real ...

29 Mars 18min

Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

Inside the Playbook: Tommy Brown on The REALITY of Music Producer Fees, Points & Publishing

In this clip from The Manager’s Playbook, Tommy Brown breaks down one of the hardest truths in the music business: huge streaming numbers do not always mean real money for songwriters and producers. W...

28 Mars 15min

Inside the Playbook: Tommy Brown on Why Music Producers Need Content

Inside the Playbook: Tommy Brown on Why Music Producers Need Content

In this clip from The Manager’s Playbook, Tommy Brown breaks down why visibility and content strategy are now part of the job for artists, producers, and songwriters. We talk about why posting consist...

27 Mars 17min

The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development

The Manager’s Playbook 060: Tommy Brown - Hit Records, Ariana Grande, Songwriting, Producer Splits, Publishing & Artist Development

In this episode of The Manager’s Playbook, I sit down with Tommy Brown (TBHits), hitmaking music producer, songwriter, and one of the most important creative forces behind modern pop music. Tommy has ...

24 Mars 2h 13min

Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations

Inside the Playbook: LaRussell & Tietta Mitchell on LaRussell’s Operations

In this clip, LaRussell and his team break down what it really takes to build an independent music business at scale.They talk about the infrastructure behind the operation: merch, brand identity, pho...

23 Mars 21min

Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members

Inside the Playbook: LaRussell & Tietta Mitchell on How LaRussell Picks Team Members

In this clip, LaRussell and Tietta Mitchell break down a lesson a lot of artists learn too late: before you hire help, you need to understand the work yourself.They talk about why doing every part of ...

22 Mars 14min

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