The Leading HVAC Podcast17 Sep 2024

5. Grow Your HVAC Company Through Simple Marketing Strategies

Bobby Broyles, the Marketing and Community Relations Director for Blazer Heating and Air in Virginia is our guest on the Leading HVAC Podcast. In this episode, he shares his journey from College Athletics to the HVAC Industry. Bobby discusses Blazer's evolution, particularly during the recession, and how he leveraged digital marketing to grow the business. He shares tips on marketing no matter the size of your business.

Key Takeaways:

Leverage Entry-Level Talent: Interns can create engaging graphics and manage social media accounts, helping to build a strong online presence. Entry-level positions are budget-friendly and provide mutual benefits—companies get fresh ideas and energy, while interns gain valuable experience.
Community Engagement: Invest in local events like little league games and festivals. This not only builds relationships but also enhances brand visibility. Being present and active in the community helps differentiate your company from competitors who may not engage at the same level.
Digital Marketing Strategies: Allocate a budget for digital marketing to grow your business without relying heavily on traditional media. Optimize your website for search engines to attract organic traffic and improve your online presence.

Learn more about SBE at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠sbeodyssey.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Connect with us on social media: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook

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