335 - Holistic Hearing Care and the Tinnitus Patient

335 - Holistic Hearing Care and the Tinnitus Patient

Tinnitus care is no longer just about masking sound—it’s about treating the whole person.This week, Shari Eberts speaks with Dr. Maren Stropahl, Senior Director of Holistic Hearing Care and Head of Audiology for Sonova’s retail organization, about why tinnitus requires a broader, more integrated approach.Dr. Stropahl explains that tinnitus is not simply an “ear problem,” but a complex interaction between auditory perception, emotional response, stress, and lifestyle factors. The discussion explores the brain’s role in tinnitus distress, the concept of the vicious circle, and why habituation is possible when care moves beyond sound alone.The conversation highlights how modern tinnitus management brings together hearing aids, sound therapy, cognitive behavioral strategies, digital therapeutics, and—critically—education and counseling.


Technology can support relief, but effective care depends on trained professionals who understand how to personalize treatment and empower patients with self-management tools.The message is clear: tinnitus care is evolving. When clinicians combine evidence-based technology with holistic counseling and data-informed strategies, patients no longer have to hear that “nothing can be done.”

  • For more on the SilentCloud app, visit: https://silentcloud.com
  • For more details on Phonak's hearing aid portfolio, visit: https://www.phonak.com

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333 - World Hearing Day: A Global Effort to Improve Hearing Care

333 - World Hearing Day: A Global Effort to Improve Hearing Care

Every year, World Hearing Day brings global attention to one of the most common — and often overlooked — public health challenges: hearing loss.In this discussion, experts from the World Health Organi...

24 Feb 27min

332 - Smart Audio Meets Hearing Health: Key Takeaways from CES 2026

332 - Smart Audio Meets Hearing Health: Key Takeaways from CES 2026

What if the future of hearing technology doesn’t sit inside the ear at all? At CES 2026, one of the most important trends was the rapid rise of open-ear hearing devices — from smart hearing glasses an...

17 Feb 30min

331 - The Convergence of AI, Audio, and Hearing Devices

331 - The Convergence of AI, Audio, and Hearing Devices

What if advanced AI noise reduction could run efficiently on standard hearing device hardware?In this episode, Dave Kemp speaks with Aernout Arends of Absolute Audio Labs and Zengyi “Boltzmann” Li of ...

11 Feb 23min

330 - Auracast at Marriott Theatre — Audience Reactions and a Behind the Scenes Look

330 - Auracast at Marriott Theatre — Audience Reactions and a Behind the Scenes Look

What does Auracast actually feel like in a real-world performance? In this episode, Andrew Bellavia visits the Marriott Theatre near Chicago, where he was invited to personally experience Auracast dur...

9 Feb 12min

329 - A Brain-Based Approach to Understanding and Managing Tinnitus

329 - A Brain-Based Approach to Understanding and Managing Tinnitus

What makes tinnitus distressing for some people—but barely noticeable for others?In this in-depth conversation, clinical psychologist and tinnitus researcher Dr. Jennifer Gans explains why tinnitus is...

3 Feb 38min

328 - Hearing Aids as Fashion Tech? Inside Overtone’s Vision for the Future

328 - Hearing Aids as Fashion Tech? Inside Overtone’s Vision for the Future

What if hearing technology didn’t try to hide—but instead embraced visibility and style? In this conversation, Nick Morgan-Jones shares his personal journey with hearing loss and the stigma that kept ...

27 Jan 24min

327 - From Ambivalence to Action: Rethinking Patient Counseling in Hearing Care

327 - From Ambivalence to Action: Rethinking Patient Counseling in Hearing Care

Why do so many people delay hearing care—even after acknowledging a problem or receiving a recommendation? In this conversation, hearing instrument specialist and researcher Bobbi-Jo Marlatt explores ...

20 Jan 24min

326 - Can Auracast Redefine Audio Accessibility in Public Spaces?

326 - Can Auracast Redefine Audio Accessibility in Public Spaces?

What will it take for accessible audio to become the norm rather than the exception in public spaces? In this conversation, Andrew Bellavia is joined by Paul Daft of GN and journalist and accessibilit...

12 Jan 55min

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