#16 Technology Is No Longer Neutral. Why Infrastructure Is Becoming a Strategic Risk for News Companies. Endre Dingsør at Choose European

Technology used to feel neutral. Infrastructure choices were seen as operational decisions handled by IT teams. That assumption is now being challenged.

In this episode of Insight Shapes News by Kilkaya, host Nils Ove Håland Riise speaks with Endre, a technology strategist and founder of the initiative Choose European, which maps European software alternatives and promotes greater digital sovereignty.

The conversation explores why technology infrastructure is increasingly becoming a strategic question for news organizations. As AI accelerates, cloud platforms consolidate power, and geopolitical tensions influence technology ecosystems, decisions about vendors, models, and infrastructure can directly affect independence, cost structures, and long-term flexibility.

Endre explains why the idea that technology is neutral is fading. Infrastructure providers control data flows, AI capabilities rely on massive datasets, and dependency on a small group of global platforms can create strategic vulnerabilities for publishers and companies.

The conversation examines what realistic alternatives look like. Rather than framing the choice as Europe versus the US, Endre argues for hybrid strategies that combine global innovation with diversified infrastructure, open-source technologies, and regional providers.

For media organizations, this shifts technology from a procurement decision to a leadership responsibility.

🎧 Topics we cover:

• Why technology is no longer politically neutral

• How AI is accelerating infrastructure dependency
• The strategic risks of vendor lock-in in cloud and AI platforms
• Why newsroom technology decisions belong in the boardroom
• Digital sovereignty and what it actually means in practice
• How publishers may be repeating the same dependency pattern seen with search and social
• Why hybrid infrastructure strategies may become the norm
• The role of open-source technologies in reducing strategic risk
• Why Europe is seeing a renewed push for sovereign AI and cloud infrastructure
• How media organizations can start diversifying their technology stack

If you work in newsroom leadership, editorial strategy, product, or technology, this episode explores why infrastructure decisions may become one of the most important strategic choices facing media organizations in the coming decade.

🎧 Subscribe to Insight Shapes News for conversations on journalism, AI, personalization, subscriptions, and the structural changes shaping the news industry.

Chapters:

00:00 The Shift in Tech Control and Societal Development

00:16 Andre Dingsør's Perspective on Digital Sovereignty

00:44 The Changing Nature of Technology as a Geopolitical Tool

00:56 Biggest Underestimated Tech Risks for News Publishers

01:04 Technology and Trust in Journalism

01:25 What Newsrooms Need to Understand About Tech Changes

02:00 Andre Dingsør's Background and Focus on Sovereignty

02:12 The Political Shift in Tech Infrastructure

04:03 AI as an Accelerator of Geopolitical Power

05:47 The European Response to Tech Sovereignty

08:55 Dependency on US Tech and Social Media

10:00 European Cloud and AI Solutions for Media

11:36 Influence of Infrastructure on Editorial Independence

12:58 Bias and Control in Large Language Models

15:07 Trust and Data Security in AI and Cloud

17:29 The Cost Wave of AI Infrastructure

19:35 Migration Challenges in Tech Stack Dependencies

20:50 Building Digital Sovereignty Through European Solutions

23:35 Europe's Viable Alternatives to US Tech Giants

26:43 US Tech Mindset and European Market Dynamics

28:21 Balancing Global AI Leadership with Responsibility

29:41 Using Hybrid Models for Cost and Sovereignty

33:30 Local Language Models and Cultural Nuances

35:09 Practical Steps for News Publishers on Tech Sovereignty

39:11 The Future of Rebalancing Global Tech Power

40:18 Leadership in the Age of Technological Change

42:29 The Role of Media in Crisis and Information Dissemination