AOTC EP 38 - Pardot: How It Generates Quality Leads For Marketing And Sales Teams

There is plenty of technology available for marketing teams that can help generate leads. But when you begin to examine which technology generates quality leads, scored on their likely convertibility, and powered by AI, the choices narrow down dramatically. Pardot is one such technology that is a standout, head and shoulders above the others. Pardot is no Marketing Cloud, which is the pinnacle in marketing technology for tracking the customer journey but it’s not trying to be. Pardot makes it easy for marketing teams to provide strong, convertible leads to sales teams. And by “easy”, we mean easy to use, easy to implement and easy to determine quality leads. In this episode of Ahead of the Curve, we dig into Pardot with Gerent’s top Pardot implementation specialist, Lisa French, and discover why Pardot makes so much sense from a cost, UX, and results basis. Guest Bio Lisa French openly admits to being a geek. She “speaks” a number of different computer languages, programs with them fluently and is one of Gerent’s top solution architects. Lisa specializes in Pardot and CPQ and is Salesforce-certified on both. She has nearly 20 years’ experience with Salesforce technology and programing, all of which she brings to Gerent every day. Key Ideas 00:19 – What it is that makes Pardot such a productive tool 04:45 – Pardot is of benefit for both B2B and B2C marketers 05:58 – This is how Pardot separates itself from Marketing Cloud 09:50 – Pardot with Einstein AI tracks behavior scoring, lead scoring and generates campaign insights 15:16 – Case studies that prove Pardot’s worth