Supply Chain Decoded | Feat. Whitney Johnson-Cowell, Knight-Swift Warehousing & Fulfillment
Transfix13 Mars

Supply Chain Decoded | Feat. Whitney Johnson-Cowell, Knight-Swift Warehousing & Fulfillment

Whitney Johnson Cowell is the kind of supply chain leader who makes people feel seen. In this episode of Supply Chain Decoded, Jenni sits down with the Revenue Marketing Manager at Knight-Swift Warehousing and Fulfillment, founder of Mediocre Marketing, and TMSA board member to talk about the evolving relationship between sales and marketing, the real impact of AI on how teams work together, and why empathy is still one of the most powerful leadership skills in logistics. But this conversation goes deeper than strategy. Whitney opens up about building community in an industry that can sometimes feel overwhelming, advocating for neurodivergent professionals, and creating more inclusive spaces where people do not have to hide who they are to belong. She also shares the heart behind Dry Conversations, her platform for honest discussions around sobriety, mental health, and connection. This is a conversation about marketing, yes, but also about humanity. About asking better questions. About making room for people to breathe. And about the kind of leadership that leaves people better than it found them. To hear episodes of Dry Conversations, visit: https://open.spotify.com/show/2EKJrc7fGOBQE2Pv13QiTR?si=2b36de382ac74d1a To learn more about TMSA, visit: https://www.tmsatoday.org/ To follow Whitney on LinkedIn, click here: https://www.linkedin.com/in/whitneyhjohnson/ To learn more about Mediocre Marketing, click here: https://itsmediocremarketing.com/ -- Disclaimer: All views and opinions expressed in this podcast are those of the speakers and do not necessarily reflect the views or positions of Transfix, Inc. or any parent companies or affiliates or the companies with which the participants are affiliated, and may have been previously disseminated by them. The views and opinions expressed in this podcast are based upon information considered reliable, but neither Transfix, Inc. nor its affiliates, nor the companies with which such participants are affiliated, warrant its completeness or accuracy, and it should not be relied upon as such. All such views and opinions are subject to change.

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Transfix Take | Week of Oct 28 – Rates Hold, Shutdown Lingers, and November Outlooks

Transfix Take | Week of Oct 28 – Rates Hold, Shutdown Lingers, and November Outlooks

It’s the calm before the holiday chaos — or is it? This week on The Transfix Take, Jenni Ruiz and market expert Justin Maze break down how October closed out and what to expect as we roll into Novemb...

29 Okt 202512min

Supply Chain Decoded | Feat. Ryan Goodwin, Trinity Industries & TCU

Supply Chain Decoded | Feat. Ryan Goodwin, Trinity Industries & TCU

This week on Supply Chain Decoded, host Jenni Ruiz sits down with Ryan Goodwin, Senior Director of Advanced Supply Chain at Trinity Industries and Adjunct Professor of Supply Chain Management at TCU —...

28 Okt 20251h 11min

Transfix Take Podcast | Week of Oct 21: Calm Before the Freight Storm: Regional Trends, Weather Impacts, and Policy Watch

Transfix Take Podcast | Week of Oct 21: Calm Before the Freight Storm: Regional Trends, Weather Impacts, and Policy Watch

The freight market may look steady, but don’t let that fool you — subtle shifts are already setting the stage for a volatile November. This week on The Transfix Take, Jenni Ruiz and NFI’s Justin Maze...

22 Okt 20259min

Supply Chain Decoded | Feat. Amber Romando, Spartan Logistics

Supply Chain Decoded | Feat. Amber Romando, Spartan Logistics

In a male-dominated industry that often rewards polish over honesty, Amber Romando shows up with zero filters and total heart. From her beginnings as a dispatcher at UPS to becoming COO of Spartan Log...

17 Okt 20251h 5min

Transfix Take Podcast | Week of Oct 14 – Freight Market Steadies, but CDL Ruling Signals Long-Term Change

Transfix Take Podcast | Week of Oct 14 – Freight Market Steadies, but CDL Ruling Signals Long-Term Change

This week on The Transfix Take, Jenni Ruiz and market expert Justin Maze break down the latest trends as Q4 2025 kicks off. Rates are holding steady, but regional shifts and a few policy curveballs ar...

15 Okt 202513min

Transfix Take Podcast | Weel of Oct 7 - Non-Domicile CDL Ruling + Headwinds

Transfix Take Podcast | Weel of Oct 7 - Non-Domicile CDL Ruling + Headwinds

It’s been a volatile two weeks in freight, and Maze and Jenni are breaking it all down on this week’s Transfix Take. As the national average line haul rate spikes and dry van load posts climb 6%, a p...

8 Okt 202518min

Transfix Take Podcast | Week of Sept 23 - We're back!

Transfix Take Podcast | Week of Sept 23 - We're back!

After more than a year, The Transfix Take is officially back! Justin Maze, market expert at NFI Industries, joins Jenni Ruiz to break down the last seven days in freight, starting with a stagnant nati...

24 Sep 202513min

Supply Chain Decoded | Feat. Diane Hutsell, St. Christopher Truckers Relief Fund

Supply Chain Decoded | Feat. Diane Hutsell, St. Christopher Truckers Relief Fund

Supply Chain Decoded kicks off Season Two with Diane Hutsell, Director of Philanthropy at the St. Christopher Truckers Relief Fund. Diane shares her unexpected journey into trucking, how the Fund has ...

16 Sep 202533min

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