The Targeting Strategy Behind High-Performing Sales Teams | Derek Rahn (LeadGenius)

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-derek-rahn

Episode Summary: In this episode of the Next Gen Sales Leaders Podcast, Ben Reed sits down with Derek Rahn, VP of Demand Generation at LeadGenius, to explore the evolving world of B2B data and modern go-to-market strategy. Derek explains why traditional data providers are breaking down in niche markets, how custom data and first-party signals drive better pipeline, and why the future of GTM requires deeper segmentation, better attribution, and a new hybrid role: the Revenue Engineer.

What you’ll learn:

1. The difference between prebuilt databases and bespoke B2B data

2. Why hyper-specific ICP segmentation beats mass outbound

3. How AI and automation have increased noise in outbound

4. Why first-party intent data is becoming a major GTM advantage

5. The limits of most GTM engineering agencies

6. Why data quality and attribution are still GTM’s biggest challenges

Featured Guest: Derek Rahn, VP of Demand Generation, LeadGenius

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:04] The spectrum of B2B data providers

[00:03:00] Why niche markets break traditional databases

[00:09:30] Audience activation vs mass outbound

[00:18:00] Personalization at the individual level

[00:23:00] The collapse of commodity data

[00:32:00] The attribution problem in GTM

[00:41:00] Why data structure matters more than AI hype

Connect with Derek: LinkedIn: https://www.linkedin.com/in/saleschameleon/

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

Join our B2B GTM & RevOps Entrepreneur Community: https://www.skool.com/outbound-b2b-sales/about?ref=07a56393b2d2435d9366f2e6151e2600

Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-derek-rahn

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