The Visionary VA Podcast26 Juni 2025

From Executive VA to Fairy Godmother CEO: How Mel Maw Built The Lifestyle VA

Sometimes you have to be the fairy godmother with a laptop and build a business that frees others and yourself. If you’ve ever wondered how to go from solo Virtual Assistant to running a thriving VA team, this episode is your behind-the-scenes peek at what it really takes.

This week, we’re chatting to the lovely Mel Maw, founder of The Lifestyle VA, who went from supporting high-flying execs and celebrities in London and New York to building her own lifestyle VA agency that gives ambitious families their time back.

Mel shares what led her to make the leap, how she’s grown an external team of super-efficient Virtual Assistants contractors, and why her “Hire a VA for the Day” offer is the magic wand so many clients never knew they needed. We talk building teams, letting go of client work, what she’d do differently, and the surprising freedom that comes from not doing it all.

If you’re growing your own virtual assistant business or thinking about building a VA team, you’re going to love this one.

Key Takeaways:

“Fairy godmothers with laptops” is more than a tagline. Mel’s team helps working families reclaim their time so they can grow their careers without drowning in admin. It’s a business model with heart and serious impact.

You don’t have to do it all. Mel’s honest about the turning point when she gave up client work and focused on leading her team. If you’re still doing everything, this is your nudge to delegate and step into your CEO role.

Start simple but think long-term. Mel reveals how she’s built her agency intentionally, with an eye on sustainability and service quality. It’s not just about growing fast, it’s about growing smart.

Whether you’re just starting your virtual assistant career or you’re wondering how to grow your VA business, Mel’s story is proof that you can scale in a way that feels aligned, joyful and purpose-driven. Ask yourself: What’s one thing I can hand off this week to move closer to the business I actually want?

About Mel Maw:

After years supporting London and New York's biggest CEOs, celebrities, and Ultra High Net Worth clients, Mel launched The Lifestyle VA seven years ago.

Now she leads a growing team of super-efficient Virtual Assistants who act like fairy godmothers with laptops—handling everything from business admin, tech and systems to family logistics.

Their mission? Give ambitious working families their precious time back so they can build stellar careers AND create those magical core memories with their loved ones, minus the admin overwhelm.

Where to find Mel Maw:

Instagram

Website

Podcast

Resources:

⁠Check out 'From Solo to CEO' podcast episode⁠

⁠⁠⁠⁠⁠⁠⁠⁠Get our free mini course on Creating Solid Business Foundations ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hiring Associates free guide⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Free monthly metrics tracker download⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Visit the website

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(75)

Introducing All Stars: Your Secret VA Business Growth Tool

Why did you start your virtual assistant business? No, I mean the real reason. What was the life you were trying to create? Was it more freedom, flexibility, financial independence, or more time with ...

27 Aug 14min

How to be Successful? Aim to Build a Sustainable and Boring VA Business

Would you be upset and offended if someone described your business as boring? I've spent eight years running my business, and have come to a very different conclusion: one of the biggest signs of a he...

13 Aug 7min

8 Biggest Lessons from 8 Years Running (and Growing) a VA Business

Eight years ago, I was sitting at my shiny new desk with a laptop, a huge amount of determination, and a VA business called Virtually Priceless - and if I'm honest, I had no idea if it would work.I st...

30 Juli 11min

7 Steps for Excellent Client Experience (Making Them Never Want to Leave)

What if the easiest way to grow your business isn't finding more clients, it's keeping and developing the ones you've already got?"Clients don't stay with us simply because we're good at the work. The...

16 Juli 8min

Importance of Boundaries as a VA: Hidden Cost of Being Too Helpful

Ever said yes to something and then immediately regretted it? Maybe you squeezed in one more five-minute task, worked later than planned, or took something on that was actually out of scope, because y...

2 Juli 6min

Building a VA Business That Survives School Holidays (Without the Guilt)

School holidays are just around the corner and if you're already feeling the dread, this episode is for you. There’s an alternative to six weeks of juggling client work, childcare and guilt."A sustain...

18 Juni 10min

6 Essential Foundations Every Successful VA Business Needs

If your virtual assistant business isn't growing, the problem probably isn't what you think. It's not your marketing, fierce competition, or AI making you redundant. The issue is that you don’t have s...

4 Juni 10min

You’re Not “Just” a Virtual Assistant: Having Confidence in your Ability and Worth

You are not “just” a VA. The sooner more people in the industry start believing that, the faster their business (and confidence) will grow.“ I hear it all the time, ‘I'm “just” a VA. I “only” do admin...

21 Maj 6min