244. Lean marketing for authors, with Allan Dib

244. Lean marketing for authors, with Allan Dib

In this conversation, Allan Dib and I explore the principles of lean marketing and the importance of integrating marketing throughout the business process. Allan shares insights on how to create valuable marketing content that resonates with your audience, the significance of implementation beyond delivering mere information, and the role of storytelling in nonfiction writing. We also discuss effective email marketing strategies and how to build genuine connections with readers.

Allan Dib is best known as the author of The 1-Page Marketing Plan and Lean Marketing. His books have sold over a million copies worldwide and have been translated into over 40 languages. Allan helps businesses implement marketing best practices in-house using his 1-Page Marketing Plan (1PMP) framework and lean marketing methodology.

Learn more about Allan:

Book recommendation:

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To submit a question, email hello@stacyennis.com or visit stacyennis.com/contact and fill out the form on the page.

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Avsnitt(272)

261. The business of being a writer, with Jane Friedman

261. The business of being a writer, with Jane Friedman

Many of you dream of making a living as a writer. Well, today’s episode features just the guest you need to learn from. Jane Friedman has spent many years in the publishing industry and knows a thing ...

15 Juli 55min

260. Finding your voice, with Adassa from Encanto

260. Finding your voice, with Adassa from Encanto

Today’s episode features a very special guest, Hadassa Candiani, known professionally as Adassa, whom you may recognize as the voice of Dolores Madrigal in Disney’s Encanto. In this vulnerable convers...

9 Juli 52min

259. How to leverage your IP to scale, with Pamela Slim

259. How to leverage your IP to scale, with Pamela Slim

In today’s episode, I get to talk with Pamela Slim, an expert for experts, who helps business owners leverage their IP to scale. Of course, you know that a book lives in that scale strategy, so we'll ...

1 Juli 48min

258. The human side of publishing, with Emma Lowe of the London Book Fair

258. The human side of publishing, with Emma Lowe of the London Book Fair

Everyone in publishing has their own love story with books, and today we get to hear from Emma Lowe, director of the London Book Fair (LBF). Emma and I will be discussing the importance of humanity an...

24 Juni 38min

257. How to write a strong outline (and why you need one)

257. How to write a strong outline (and why you need one)

cleared your schedule and everyone knows not to disturb you. Where do you start? It feels good to write, but you’re not sure where you’re headed. Just as you prepare your area and your schedule for th...

17 Juni 8min

256. How to write, create, and sell beyond the algorithm

256. How to write, create, and sell beyond the algorithm

A big part of my personal life is whole foods, which is a foundational part of how our family operates. My husband prepares every meal from scratch—from homemade sourdough to scratch sauces to kombuch...

10 Juni 45min

255. Ask Stacy | How should I use storytelling in my nonfiction book?

255. Ask Stacy | How should I use storytelling in my nonfiction book?

If you followed me for very long, you know that storytelling is a big part of my nonfiction work. Stories change a dry, boring, put-this-book-down read to an engaging, transformative experience for th...

3 Juni 10min

254. Ask Stacy | Should I upload my manuscript to AI?

254. Ask Stacy | Should I upload my manuscript to AI?

If you’re an author and are ready for feedback on your first draft, you may have considered this question posed by Trent. Especially if you’re weighing AI’s advice versus hiring an editor.In this “Ask...

27 Maj 14min

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