Ep22 “How Do You Know If Your Marketing Dollars Are Working?” with Florian Zettelmeyer

The recent crackdown on federal spending has universities sweating despite the fact that many of them boast huge billion-dollar endowments. So what gives? Why would less money from the federal governm...

26 Mars 202524min

All Else Equal is taking a little spring break, so on this episode we’re revisiting a fascinating conversation on what happens when universities step off the sidelines and take a stance on contentious...

12 Mars 202525min

One key to effective negotiation is to keep your opponent guessing by randomizing your strategy. And right now, there might not be a more prolific example of this kind of strategy than President Donal...

26 Feb 202536min

Is it acceptable for doctors to lie to their patients, or withhold some of the truth, if it’s in the patient’s best interest? In this episode, hosts and finance professors Jonathan Berk and Jules van ...

12 Feb 202534min

As more and more universities move away from full-time MBA programs, what does the future of business education look like? How should it look?  In this episode, hear perspectives from three of the top...

29 Jan 202532min

History shows that as societies rise to greatness, the scales eventually tip back and those societies fall. But what leads to that fall and are we heading toward one?  In this episode, hosts and finan...

15 Jan 202529min

As we ring in the new year, we’re bringing back one of our favorite episodes! Handpicked by Jules and Jonathan, this previous conversation is perfect for starting your year with thought-provoking insi...

2 Jan 202529min

During the 2024 U.S. presidential election, inflation was one of the most talked about issues, and there was one policy idea to get inflation under control that kept coming up: price caps. But history...

18 Dec 202426min