Why Most Small Business Marketing Doesn’t Work

A practical conversation that will make marketing feel simpler.

Paul and Lindsey continue their practical discussions, and in this episode of Challenging the Norm, they unpick marketing — a big topic.

Following on from recent conversations about pipelines, sales, and analysis paralysis (the mechanisms that move potential clients into your pipeline), this discussion is full of golden nuggets. This episode is particularly for solopreneurs and business owners without a marketing department.

Lindsey’s hope for this episode is that by the end, you realise you don’t have to do everything — and can let out a sigh of relief.

In this episode, Lindsey and Paul cover:

✅ What marketing is, what it isn’t, and how to avoid the traps.

✅ The importance of knowing who you want to work with and serve.

✅ Why the relevance of your offer is key in marketing.

✅ Understanding where your audience is at.

✅ Why you should never get fixated on the outcome.

✅ The dangers of social media and engaging with the wrong ‘people’.

✅ Marketing tools, the pitfalls, and how to avoid them.

Paul and Lindsey both agree that marketing — and business — starts with relationships and the experience we provide our clients.

Another episode full of real insights for the everyday business owner, and we guarantee you’ll walk away with more than one a-ha moment.

➡️ Enjoyed this episode? Subscribe, leave a review, or drop us a message — we’d love to hear what resonated with you.

CONNECT WITH US:

Paul Snell uses neuroscience to help business leaders unlock success through a people-first lens.

https://www.dnaneuroanalytics.com/

https://www.linkedin.com/in/paulksnell/

Lindsey Burden empowers business owners to shape a business that works for them — sustainably, confidently, and on their terms.

https://lindseyburden.com/

https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is for solopreneurs, entrepreneurs, and business owners who want to grow a successful

business without burnout or blindly following the latest trend.

If you’re overwhelmed by information overload, losing sight of your priorities, or stuck on the hamster wheel of “do more,” this show is for you.

With 50+ years of combined experience, Lindsey Burden and Paul Snell bring real talk, practical insight, and thoughtful challenge — helping you cut through the noise and build a business that truly works for you.

Business doesn’t have to be louder, faster, or harder to be successful.

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