280 How digital sales and automation drive growth

280 How digital sales and automation drive growth

Guests: Susannah Eriksson & Claudia Blom

Language: Swedish

Duration: 22.39 min

We explore how Redpill Linpro works with modern marketing automation and digital sales. Chief Marketing Officer Susannah Eriksson and Growth Operations Manager Claudia Blom explain how campaigns, inbound marketing, and data-driven insights help connect marketing, sales, and technology. They discuss mapping the customer journey, using automation and AI to support digital sales, and how experimentation and analytics drive continuous improvement. They also talk about the importance of collaboration between marketing and sales, and why authenticity and real expertise remain key even in an AI-driven marketing landscape.

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Avsnitt(289)

287 Why Europe is investing in open source and digital autonomy

287 Why Europe is investing in open source and digital autonomy

Guest: Johan Linåker Language: Swedish Duration: 22.52 min Researcher Johan Linåker is a guest and talks about Europe's digital dependency and why the issue of sovereignty has become so relevant. Joha...

22 Maj 22min

286 Leading an IT consulting company through market shifts

286 Leading an IT consulting company through market shifts

Guest: Henrik Hallgren Language: Swedish Duration: 24:19 min A conversation about what it is like to lead an IT consultancy firm when the market is volatile. Henrik Hallgren is a manager at Redpill Li...

15 Maj 24min

285 Finding European cloud alternatives

285 Finding European cloud alternatives

Guest: Elias Solla and Richard Marx Language: English Duration: 37:46 min Digital sovereignty has shifted from buzzword to strategic necessity. In this episode, Tomas Tränkner talks with Elias Solla (...

8 Maj 37min

284 Digital transformation, AI and data sovereignty in the public sector

284 Digital transformation, AI and data sovereignty in the public sector

Guest: Johan Magnusson Language: Swedish Duration: 33:28 min Professor Johan Magnusson joins us to discuss digitalization in the public sector. He says that the public sector digitalisation is improvi...

24 Apr 33min

283 AI, Code and Quality, who reviews the machine? – Part 2

283 AI, Code and Quality, who reviews the machine? – Part 2

Guest: Henrik Leijon & Gustaf Nilstadius Language: Swedish Duration: 27.55 min In the second part of this conversation, Henrik Leijon from System Verification and Gustaf Nilstadius from Redpill Linpr...

17 Apr 27min

282 AI, Code and Quality, who reviews the machine? – Part 1

282 AI, Code and Quality, who reviews the machine? – Part 1

Guest: Henrik Leijon & Gustaf Nilstadius Language: Swedish Duration: 17.33 min   AI-assisted development is rapidly increasing the amount of code being produced, raising new questions about quality ...

10 Apr 17min

281 Meet Nicolas Ezeyza, Head of IT Management at Redpill Linpro (Eng)

281 Meet Nicolas Ezeyza, Head of IT Management at Redpill Linpro (Eng)

Guest: Nicolas Ezeyza Language: Swedish Duration:  22:09 min Nicolas Ezeyza recently joined Redpill Linpro as Partner and Head of department IT Management. In this episode he explains how the IT Manag...

27 Mars 22min

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