Ep 25: The Launch Box with Good Culture: Real Brand-Building Stories and Tactical Marketing Advice

Ep 25: The Launch Box with Good Culture: Real Brand-Building Stories and Tactical Marketing Advice

In this episode of Ladies Who Launch, we’re joined by Jordan Mitchell and Liz MacCuish, the co-founders of Good Culture, the talent and influencer agency on a mission to make the industry more inclusive, authentic, and representative of the world we actually live in. With backgrounds in fashion, media, and talent, Jordan and Liz came together to challenge the status quo… building an agency that puts values at the center of everything it does.


We talk about the realities of launching a purpose-led agency, disrupting a traditional space, and leading with integrity in a culture that often rewards sameness. Jordan and Liz open up about navigating growth, building trust with talent, and why working in alignment with your mission is the most powerful strategy of all.

Whether you're building a creative business, or simply curious about how the next generation of agencies are shaping culture, this episode is full of honest insight, bold thinking, and plenty of inspiration.


FOLLOW GOOD CULTURE

https://www.instagram.com/goodcultureinc/?hl=en


FOLLOW US

Instagram: https://www.instagram.com/weareladieswholaunch/

TikTok: https://www.tiktok.com/@weareladieswholaunch

YouTube: https://www.youtube.com/@Weareladieswholaunch

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Ep 80: Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

Ep 80: Building Little Moons: From 80% Ready to a Multi-Million Pound Empire

From a viral TikTok moment to one of the UK's most beloved supermarket staples, this week on Ladies Who Launch, Rochelle sits down with Vivien Wong, co-founder of Little Moons, to unpack the real stor...

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Ep 79: Behind Space NK's Viral Miami Influencer Trip

Ep 79: Behind Space NK's Viral Miami Influencer Trip

The Space NK Miami trip went viral and this week we discussed everything that happened behind the scenes.In this episode of Ladies Who Launch, Rochelle sits down with Jini Sanassy, Head of PR at Space...

27 Maj 56min

Ep 78: Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

Ep 78: Building Luxury Mum Guide | How Federika Turned Motherhood Into a Movement

In this weeks episode of Ladies Who Launch, Frederika, founder of the Luxury Mum Guide, joins us to unpack the motherhood identity shift that no one prepares you for and how she turned that gap in sup...

24 Maj 38min

Ep 77: Building Never Fully Dressed: Turning Customers Into Lasting Community

Ep 77: Building Never Fully Dressed: Turning Customers Into Lasting Community

Lucy Aylen built Never Fully Dressed into one of fashion's most coveted cult brands; without investors, without chasing trends, and without ever optimising for virality.In this episode of Ladies Who L...

20 Maj 1h 13min

Ep 76: How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

Ep 76: How to Build A Career In Beauty, Gain Authority & Stay Credible | Sarah Jossel

In this episode, Sarah Jossel, award-winning beauty editor, author, and presenter on This Morning, for an honest conversation about carving out a career in fashion and beauty when everyone's fighting ...

13 Maj 1h 20min

Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick

Ep 75: The Realities of Scaling A Social Media Agency with Sedge Beswick

Sedge Beswick was ASOS's first ever social media hire back when social wasn't a career. What followed was an accidental leap into agency life that became SEEN Connects, a powerhouse she built, scaled,...

6 Maj 1h 13min

Ep 74: How SOJO Got Into Selfridges: The Real Story

Ep 74: How SOJO Got Into Selfridges: The Real Story

Josephine Philips is the founder of SOJO, the UK's first on-demand clothing alterations and repairs app. She started SOJO by manually cycling garments across London to validate the idea before raising...

29 Apr 1h 4min

 Ep 73: Building SheerLuxe: The build, growth and £40M sell

Ep 73: Building SheerLuxe: The build, growth and £40M sell

In this episode of Ladies Who Launch, we sit down with Georgie Coleridge Cole, Founder & CEO of SheerLuxe, the e-commerce and lifestyle powerhouse that redefined how women discover fashion, beauty, an...

22 Apr 1h 18min

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