Behind Atlantis The Royal’s Beyoncé Launch ft Hanan Eissa

In this week's Ladies Who Launch episode, Rochelle sits down with Hanan Eissa, the powerhouse Marketing Director behind some of the most iconic moments in hospitality history including launching Dubai’s Atlantis The Royal with Beyoncé, unveiling the hotel to the world.

Together, they unpack what it really takes to build and launch a world-class destination brand that never blends into the noise.

In this episode, we cover:

• The behind-the-scenes of launching Atlantis with Beyoncé – from concept to global headlines

• The exact principles behind marketing a world-class launch and how you can apply them to your own brand, product, or campaign

• How to scale your brand Globally

• Why having the right team is non-negotiable for high-stakes launches

• How to get brand partnerships right and the common mistakes brands still make

If you’re a founder, marketer, or brand leader looking to elevate your launch strategy, secure meaningful partnerships, and build campaigns that people actually talk about, this episode is your new masterclass.

We Are Ladies Who Launch!

CHAPTERS

00:00 Introduction

06:56 Inside Atlantis The Royal Launch

10:25 The Moment Beyonce Said Yes

15:16 How To Create A Global Story

17:42 Marketing Principles for Startups

20:10 Creating An Authentic Brand

23:15 Launch Lessons Learned

30:32 Enjoy Success Milestones

36:58 How To Pitch Like An Underdog

39:50 What’s Next For Atlantis

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LinkedIn: https://www.linkedin.com/in/hananeissa/

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