Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward

Growing eCommerce Sales with Values, Strategy, and Multi-Product Innovation at Microbz with Katie Ward

Katie Ward is the Managing Director at Microbz, a natural microbial solutions business. Founded in the 2000s and rebranded in 2024, they are on track for around £1million this year across their Shopify store & partner network.

In this episode, Katie shares how they’ve grown in one of the most competitive supplement markets by focusing on real customer pain points, building trust before pushing subscriptions, and expanding lifetime value through a “probiotic life” strategy. It’s a candid conversation about balancing mission and margin, managing multiple channels, and scaling sustainably without compromising your values.

Hit PLAY to hear:

  • How Microbz scaled toward £1M in revenue without slashing their product range 💰
  • The smart way to introduce subscriptions after 2–3 purchases (and boost LTV) 🔁
  • Why starting with customer pain points beats leading with brand vision every time 🎯
  • How to balance D2C, Amazon, B2B & agriculture without losing focus 🌱
  • The unexpected growth upside of sticking to your mission over “expert” advice 🚀
  • How giving away a free cleaner can unlock a whole new category sale 🧴

Key timestamps to dive straight in:

[03:58] Nature's Solution for Wellbeing

[07:21] Microbial Fermentation and Herbal Remedies

[11:32] "Managing Business Complexity Effectively"

[13:29] "Healthy Soil, Nutritious Life"

[18:25] "Probiotics: Educating and Building Trust"

[20:36] Listen to Katie’s Top Tips!

Full episode notes here: https://ecmp.info/587



--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Avsnitt(620)

From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream

From Market Stall to £25M: How Valentte Built an 8-Figure eCommerce Brand with Luke Bream

Luke Bream is the Chief Executive and Co-founder at Valentte, sellers of organic skincare and home fragrance. Founded on a market stall in 2011, they now do £25 million via their WooCommerce store and...

30 Mars 36min

WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark

WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark

Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the co-founder at The Growth Foundation, he...

16 Mars 44min

How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

How Seep Scaled eCommerce Growth to £10M: Meta Ads, Retention & Hero Product Strategy with Ed Hamilton

Ed Hamilton is the Head of Growth at Seep, a certified B Corp selling eco house cleaning tools. Founded in 2020 they are now on target for £10million in sales this year, via their Shopify store, Amazo...

9 Mars 32min

What Would You Do if you were embarking on a replatform in 2026? – with James Gurd

What Would You Do if you were embarking on a replatform in 2026? – with James Gurd

James Gurd is The Digital Juggler, and host of the Inside Commerce Podcast. He has over 20 years’ experience helping B2C and B2B brands deliver eCommerce growth, primarily through tech stack optimisat...

2 Mars 31min

Want to be in a Keep Optimising Podcast episode?

Want to be in a Keep Optimising Podcast episode?

A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved.Get involved >> https://keepopt.com/300--- Download our ebook... https://e...

1 Mars 3min

From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

From £3k to £80m: The Bootstrapped Must Have Ideas Growth Story with Amy Knight

Amy Knight is the Founder at Must Have Ideas, a UK based eCommerce brands that sells problem solving household products. Must Have Ideas is a bootstrapped business, started with just £3,000 in 2018 th...

23 Feb 24min

Driving Profits Through Customer Service with eDesk’s Gareth Cummings

Driving Profits Through Customer Service with eDesk’s Gareth Cummings

Gareth Cummings is the CEO at eDesk, the AI powered customer support helpdesk for eCommerce. Used by eCommerce stores around the world, their client CarParts.com has just been named in USA Today’s lis...

16 Feb 32min

Populärt inom Business & ekonomi

framgangspodden
varvet
badfluence
rss-jossan-nina
rss-borsens-finest
svd-tech-brief
uppgang-och-fall
avanzapodden
rss-svart-marknad
borsmorgon
fill-or-kill
bathina-en-podcast
rss-inga-dumma-fragor-om-pengar
rss-dagen-med-di
24fragor
tabberaset
lastbilspodden
rss-kort-lang-analyspodden-fran-di
rss-den-nya-ekonomin
kapitalet-en-podd-om-ekonomi