WWYD if you were starting a new job as CEO at an 8-figure fashion brand? Rich Chapple, former CMO of Gymshark

Rich Chapple was previously the CMO at Gymshark and the CEO at THG Ingenuity, part of The Hut Group, scaling both companies to unicorn valuations. He is now the co-founder at The Growth Foundation, helping eCommerce and DTC brands grow the right way.

In this What Would You Do episode, Rich shares exactly what he’d do in his first 90 days as the new CEO of an 8-figure fashion brand. From finding the real “truth” in the numbers to sharpening strategy, building the right team, and focusing on profitable growth, this conversation is packed with practical guidance for any eCommerce leader looking to scale with clarity and control.

Hit PLAY to hear:

The exact first 90-day plan for a new CEO stepping into an 8-figure eCommerce brand
How to find the real “truth” in your numbers (and the costly mistakes most brands miss)
The simple Where to Play / How to Win framework to cut complexity and drive growth
Why most 8-figure brands are structured for survival, not scale — and how to fix it
The hidden growth opportunity in CRM and customer insight most teams ignore 📈
A low-cost traffic tactic that can deliver 70–90% off media rates 👀

Key timestamps to dive straight in:

[05:52] eCommerce Evolution and Increased Competition

[09:19] "Defining Truth Across Business Metrics"

[11:45] "Financial Analysis by GP Bands"

[14:46] Strategic Alignment and Execution Framework

[17:09] "How to Win with Strategy"

[22:41] Scaling Strategy and Future Planning

[25:39] "Developing Leaders Through Cross-Discipline"

[28:33] "Testing Strategies for Business Growth"

[31:29] Listen to Rich’s Top Tips!

Full episode notes here: https://ecmp.info/586

--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy

Det här avsnittet är hämtat från ett öppet RSS-flöde och publiceras inte av Podme. Det kan innehålla reklam.

Avsnitt(644)

Using Product Discovery to Create a Better Shopping Experience and Drive Growth with Next’s Jay O’Neill

Jay O’Neill was Product Manager of Product Discovery at Next, one of the UK’s most successful high street retailers focused on fashion and homewares. Jay specialises in growth through digital marketin...

21 Sep 34min

How Clothes Doctor Is Growing with Smarter Subscriptions, AI, and Sustainability

Janis Thomas is the CMO at Clothes Doctor, a fast-growing UK clothing-care brand selling premium laundry and fabric-care products. Founded in 2017, they are now a 7 figure business selling via wholesa...

14 Sep 31min

How Products Get to Market Faster – and How AI helps Shoppers Find Them

Mark Howell is the Director Retailers EMEA at Rithum, where they help the world’s leading brands and retailers list, market, fulfill, and optimise products across every major commerce channel – from c...

7 Sep 39min

How BLD BRO Built a Fast-Growing DTC Brand with Shopify, Amazon and Community

Tariq Kazemi is the co-founder and CEO at BLD BRO, a British skincare brand championing “bald confidence”. Founded in 2021, they did £3.5million last year and are growing fast via their Shopify store ...

31 Aug 33min

WWYD if you were CFO at a Fast-Growing DTC Brand? – with Dan Major

Dan Major is a Fractional CFO for DTC fashion, footwear, and beauty brands. Focused on scaling profitability by unlocking margin and freeing up cash for ads and stock. In this WWYD episode, Dan walks...

24 Aug 34min

How &Sons Built an 8-Figure Menswear Brand Through Community

James Cowdale is the co-owner and marketing director at &Sons, a fashion BCorp brand selling vintage style clothing, primarily menswear. Founded in 2016 they now sell via their Shopify site, 2 stores ...

17 Aug 34min

Building a Purpose-Driven Brand to £15m: How Asket Scaled Without Chasing Trends

Jonatan Ehn is the Chief Commercial Officer at Asket, a fashion brand that doesn’t think of itself as a fashion brand. With the goal to liberate daily life from clutter and excess. Their men’s and wom...

10 Aug 32min

Calla Shoes’ Winning Formula: SEO, Customer Feedback, and Strategic Partnerships

Jennifer Bailey is the CEO Founder at Calla Shoes, sellers of women's shoes for bunions, wide feet and problem feet. Founded in 2016 they now sell via their Shopify store and are on track for £2millio...

3 Aug 37min