Can Every Movie Make Money?

Can Every Movie Make Money?

I’m very pleased to be rejoined by Kevin Goetz, who is the guru of movie testing to discuss his latest book, How to Score in Hollywood. When you spend nine figures on a film and another eight figures marketing it, you want to know what works for audiences and what doesn’t, and Kevin’s the guy who can help you do that. He believes that nearly every movie—if it’s made for the right price and marketed to the right people—should be able to make money, and he’s happy to explain how his company, Screen Engine/ASI, can help make that hope a reality. Our discussion runs the gamut—from concept testing to post-screening focus groups to some Oscar chatter—and I hope you enjoy.

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Avsnitt(291)

Comcast and NBC Universal Are Breaking Up: What Does That Mean?

Comcast and NBC Universal Are Breaking Up: What Does That Mean?

This week I’m joined by CNN’s media analyst Brian Stelter to discuss the big news of the week, Comcast’s decision to spin NBC Universal off into a separate company. What will happen to the broadcast n...

3 Juli 31min

The Increasing Entanglements of Hollywood and AI

The Increasing Entanglements of Hollywood and AI

On this week’s episode, I’m joined by Ben Fritz of the Wall Street Journal to discuss his exclusive on the partnership between Google and A24 and what it portends for the rest of the studios who are e...

26 Juni 37min

The Mount Rushmore of TV

The Mount Rushmore of TV

On this week’s episode, I’m rejoined by my first guest, the great Richard Rushfield, to talk all things TV. What’s the deal with Fox buying Roku? What does the post-peak-TV era look like? And, perhaps...

19 Juni 44min

The Wild West of 1980s Movie Financing

The Wild West of 1980s Movie Financing

I’m joined by Peter M. Hoffman this week to discuss his new memoir, Karmic Winds, about his time in Hollywood as the tax lawyer who could figure out how to get movies financed and get people paid. Fan...

12 Juni 40min

Bringing 'Day of the Dead' Back to Life

Bringing 'Day of the Dead' Back to Life

I’m super-excited about this week’s episode, as I’m getting to talk about one of my favorite zombie movies (Day of the Dead) with one of the creators of that film (John Harrison, the first assistant d...

5 Juni 58min

Three Movies to Prep For Our Viral Apocalypse

Three Movies to Prep For Our Viral Apocalypse

Just as a heads up: This episode was posted on the Takes feed over the weekend, but I wanted to make sure and share it with y’all because a.) it was a lot of fun and b.) I did a weirdly large amount o...

29 Maj 47min

Turning Sex and Dragons Into Streaming Money

Turning Sex and Dragons Into Streaming Money

On this week’s episode, I’m rejoined by Julia Alexander to discuss her latest piece for Puck on why romantasy—the subgenre of fine literature dedicated to dragons and sex—has had a hard time gaining a...

22 Maj 50min

The Top Ten War Movies

The Top Ten War Movies

Hey everyone, so: This posted in the Takes feed over the weekend. (You can watch the video on Substack here or YouTube here.) I Just wanted to make sure this episode got into the Bulwark Goes to Holly...

15 Maj 51min

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