Buying the Tool Is the Easy Part

Buying the Tool Is the Easy Part

Buying new software is easy. Getting your team to actually use it is where the real work starts.

In this episode of the Ingaged Podcast, Dean Curtis, CEO of Ingage, sits down with Caelahn Bullen from Siro to talk about what separates successful tech adoption from failed rollouts in the home improvement industry.

They dig into the challenges of introducing new tools to sales teams, why buy-in from managers and frontline reps matters so much, and how the best companies create accountability, structure and clarity around implementation.

The conversation also explores how AI is helping businesses unlock more value from customer conversations, not just for sales coaching, but across marketing, leadership and the broader organization. If you’ve ever invested in technology and struggled to get real adoption, this episode will give you a practical look at what it takes to make new tools stick and turn software into business results.

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The Leadership Test Behind Every Tech Rollout

The Leadership Test Behind Every Tech Rollout

New technology does not fail because the tool is bad. It fails when leadership underestimates what adoption actually takes.In this episode of the Ingaged Podcast, Dean Curtis sits down with Jeff Gunhu...

28 Apr 17min

Technology Only Works When People Do

Technology Only Works When People Do

The best software in the world will not move your business forward if your team never fully adopts it. In this episode of the Ingaged Podcast, Dean Curtis sits down with Kevin Geiger from Leap to expl...

21 Apr 17min

Technology Is Not the Strategy

Technology Is Not the Strategy

Buying new software can feel like progress. But without the right process, alignment and expectations behind it, even the best technology will fall flat. In this episode of the Ingaged Podcast, Dean C...

14 Apr 14min

The Hardest Part of Tech Adoption Isn’t the Tech

The Hardest Part of Tech Adoption Isn’t the Tech

​​Buying software is easy. Getting people to change is the real challenge.In this episode of the Ingaged Podcast, Dean Curtis sits down with Tim Lengel of Feldco to talk about what it really takes to ...

7 Apr 16min

A Confused Mind Says No: Simplifying Sales in Home Improvement

A Confused Mind Says No: Simplifying Sales in Home Improvement

Technology has changed the home improvement industry, but choosing the right tools is what separates growing companies from everyone else. In this episode of the Ingaged Podcast, Dean Curtis, CEO of I...

10 Mars 19min

AI Adoption Done Right: A Roadmap for Sales Leaders

AI Adoption Done Right: A Roadmap for Sales Leaders

AI is moving fast. The real question is not whether you should adopt it, but how to implement it the right way. Join Dean Curtis, CEO of Ingage, and Paul Burleson of Westlake Royal Building Products f...

24 Feb 17min

Why Most Tech Implementations Fail (And How to Fix Them)

Why Most Tech Implementations Fail (And How to Fix Them)

Buying software doesn’t solve business problems. Changing behavior does. In this episode of the Ingaged Podcast, Dean Curtis sits down with Matt Verlack, founder and CEO of Precision, to unpack why so...

18 Nov 202524min

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