#131—Marcus Collins: Culture: The Hidden Force Shaping Behavior and Belonging
Outthinkers13 Dec 2024

#131—Marcus Collins: Culture: The Hidden Force Shaping Behavior and Belonging

Dr. Marcus Collins is an award-winning marketer and cultural translator, the former chief strategy officer at Wieden+Kennedy, New York, and a marketing professor at the Ross School of Business, University of Michigan. Marcus knows how to build an enthusiastic culture around brands and products and services. He ran digital strategy for the pop star Beyoncé, worked on iTunes + Nike sports music initiatives at Apple, including Beats by Dr. Dre. He is an inductee into the American Adv...

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Avsnitt(173)

#169 — AI Is Doing the Junior Work. Who Becomes Your Next Senior Leader? | Carrol Chang

#169 — AI Is Doing the Junior Work. Who Becomes Your Next Senior Leader? | Carrol Chang

New on the Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Carrol Chang about why the unit of work is shifting from the full-time employee to the task itself — and what tha...

16 Juni 42min

#168 — Why Good Companies Go Bad: Eric Ries

#168 — Why Good Companies Go Bad: Eric Ries

New on the Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Eric Ries — author of the landmark The Lean Startup — about his new book Incorruptible, and why the way we've run...

2 Juni 40min

#167 — Your Company's Biggest AI Advantage Is Already Sitting in Your Database: Scott Snyder

#167 — Your Company's Biggest AI Advantage Is Already Sitting in Your Database: Scott Snyder

New on the Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Scott Snyder about why most companies are failing to get real value from AI — and why the problem has nothing to ...

19 Maj 45min

#166 — Your Business Model Has an Expiry Date: Dr. Nadya Zhexembayeva

#166 — Your Business Model Has an Expiry Date: Dr. Nadya Zhexembayeva

Dr. Nadya Zhexembayeva is a globally recognised reinvention strategist, four-time author, and founder of the Reinvention Academy. A former chaired professor at a business school in the Slovenian Alps,...

5 Maj 38min

#165 — How AI Is Killing Traditional Market Research: Peter Weinberg

#165 — How AI Is Killing Traditional Market Research: Peter Weinberg

Peter Weinberg is the founder of Evidenza, an AI-powered synthetic research platform, and a former LinkedIn executive where he co-founded the B2B Institute. Over a decade at LinkedIn, Peter helped ref...

21 Apr 36min

#164 — How Coach Went From $6M to $5B Without Losing Its Soul

#164 — How Coach Went From $6M to $5B Without Losing Its Soul

New on Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Lew Frankfort about how Coach scaled while building trust, durability, and emotional connection with customers. D...

7 Apr 37min

#163 — Joseph Pine: Why Customers Don’t Care About What You Sell

#163 — Joseph Pine: Why Customers Don’t Care About What You Sell

Joe Pine is the co-author of The Experience Economy—and one of the thinkers who gave leaders a language for why “services” weren’t the end of the story. In this episode, Joe returns with his next majo...

17 Mars 36min

#162 — Linda Hill & Jason Wild: The Leadership Model Behind Innovation That Scales

#162 — Linda Hill & Jason Wild: The Leadership Model Behind Innovation That Scales

In a recent Outthinkers episode sponsored by LHH, host Kaihan Krippendorff is joined by Linda Hill (Havard Business School) and Jason Wild (WISE) to discuss what it takes to move innovation beyond iso...

3 Mars 58min

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