#140—Cindy Anderson: The Quantifiable ROI of Thought Leadership
Outthinkers15 Apr 2025

#140—Cindy Anderson: The Quantifiable ROI of Thought Leadership

Cindy Anderson is the Chief Marketing Officer/Global Lead for Engagement & Eminence at the IBM Institute for Business Value (IBV). Cindy has co-authored research reports, published numerous articles, and delivered presentations on thought leadership, diversity, strategy implementation, project management, and technology to global audiences. She is a founding board member of the Global Thought Leadership Institute at APQC, a new association that advances the practice of thought lead...

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Avsnitt(173)

#169 — AI Is Doing the Junior Work. Who Becomes Your Next Senior Leader? | Carrol Chang

#169 — AI Is Doing the Junior Work. Who Becomes Your Next Senior Leader? | Carrol Chang

New on the Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Carrol Chang about why the unit of work is shifting from the full-time employee to the task itself — and what tha...

16 Juni 42min

#168 — Why Good Companies Go Bad: Eric Ries

#168 — Why Good Companies Go Bad: Eric Ries

New on the Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Eric Ries — author of the landmark The Lean Startup — about his new book Incorruptible, and why the way we've run...

2 Juni 40min

#167 — Your Company's Biggest AI Advantage Is Already Sitting in Your Database: Scott Snyder

#167 — Your Company's Biggest AI Advantage Is Already Sitting in Your Database: Scott Snyder

New on the Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Scott Snyder about why most companies are failing to get real value from AI — and why the problem has nothing to ...

19 Maj 45min

#166 — Your Business Model Has an Expiry Date: Dr. Nadya Zhexembayeva

#166 — Your Business Model Has an Expiry Date: Dr. Nadya Zhexembayeva

Dr. Nadya Zhexembayeva is a globally recognised reinvention strategist, four-time author, and founder of the Reinvention Academy. A former chaired professor at a business school in the Slovenian Alps,...

5 Maj 38min

#165 — How AI Is Killing Traditional Market Research: Peter Weinberg

#165 — How AI Is Killing Traditional Market Research: Peter Weinberg

Peter Weinberg is the founder of Evidenza, an AI-powered synthetic research platform, and a former LinkedIn executive where he co-founded the B2B Institute. Over a decade at LinkedIn, Peter helped ref...

21 Apr 36min

#164 — How Coach Went From $6M to $5B Without Losing Its Soul

#164 — How Coach Went From $6M to $5B Without Losing Its Soul

New on Outthinkers Podcast, supported by LHH, host Kaihan Krippendorff speaks with Lew Frankfort about how Coach scaled while building trust, durability, and emotional connection with customers. D...

7 Apr 37min

#163 — Joseph Pine: Why Customers Don’t Care About What You Sell

#163 — Joseph Pine: Why Customers Don’t Care About What You Sell

Joe Pine is the co-author of The Experience Economy—and one of the thinkers who gave leaders a language for why “services” weren’t the end of the story. In this episode, Joe returns with his next majo...

17 Mars 36min

#162 — Linda Hill & Jason Wild: The Leadership Model Behind Innovation That Scales

#162 — Linda Hill & Jason Wild: The Leadership Model Behind Innovation That Scales

In a recent Outthinkers episode sponsored by LHH, host Kaihan Krippendorff is joined by Linda Hill (Havard Business School) and Jason Wild (WISE) to discuss what it takes to move innovation beyond iso...

3 Mars 58min

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