Whisker Report - Episode 45 Puppies, Players & Publicity: An NFL Insider's PR Playbook
What can a rescue organization or pet business learn about PR from the NFL? Quite a lot! This week on The Whisker Report, Mary Tan and producer Mark Winter welcome Brad Madson, retired Community Relat...
17 Sep 34min
Whisker Report - Episode 44 Inside the Editor’s Inbox: How Pet Brands Get Noticed
This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Kimberlie Clyma, Senior Editor of Pet Food Processing, for an insider's look at what's shaping the booming pet food indu...
20 Aug 32min
Whisker Report - Episode 43 When the Fur Flies: Is Your Pet Business Crisis-Ready?
In the pet world, a reputation can take years to build—and seconds to destroy. This week on The Whisker Report, Mary Tan welcomes crisis strategist, attorney, former TV reporter, and Crisis Files podc...
6 Aug 31min
Whisker Report - Episode 42 Can Your Pet Store Beat Amazon? Yes—Here's How
Can independent pet retailers really compete with Amazon and the big-box chains? Absolutely—and this week's The Whisker Report explains how. Mary Tan welcomes Michelle Huie, Founder and CEO of ShopDot...
21 Juli 31min
Whisker Report - Episode 41 Stop Being Your Town's Best-Kept Secret: PR & Marketing Lessons from Pet Boss Nation
This week on The Whisker Report, Mary Tan welcomes nationally recognized pet industry expert, business coach, and Pet Boss Nation founder Candace D’Agnolo. With nearly 25 years in the pet industry and...
12 Juni 37min
Whisker Report - Episode 40 PR Tips for Pet Startups & Wellness Brands
This week on The Whisker Report, host Mary Tan and producer Mark Winter welcome Mary Beth Powers, founder of Teddy’s Turmeric Tamer, for a fascinating behind-the-scenes conversation about building a n...
28 Maj 46min
Whisker Report - Episode 39 The New Rules of Pet PR and AI Visibility
This week on The Whisker Report, hosts Mary Tan and producer Mark Winter welcome Sara Blood of BrandPoint for an eye-opening conversation about modern PR, sponsored content, AI visibility, and how pet...
16 Apr 39min
Whisker Report - Episode 38 Pitch Perfect: How to Get Pet Stories in the News
On this episode of The Whisker Report, host Mary Tan and producer Mark Winter of Pet Life Radio welcome award-winning journalist and 2025 Dog Writers Association of America Hall of Fame inductee Jen R...
12 Feb 34min
