How Top B2B Teams Use Webinars to Generate Qualified Pipeline (with Logan Lyles) | DemandShift

-Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles

Episode Summary: In this episode, Ben Reed sits down with Logan Lyles, founder of Demand Shift, to break down how B2B companies can turn webinars into a predictable revenue channel. Logan shares his journey from running underperforming webinars to building a high-converting framework that dramatically increases pipeline generation. They dive into what most companies get wrong, how to fix webinar funnels, and the exact tactics to drive registrations, conversions, and qualified sales calls.

What you'll learn:

1. Why most B2B webinars fail to generate real pipeline
2. The “two-step signup process” that boosts conversions from 1–2% to 10%+
3. How to replace the traditional thank-you page with a revenue-generating step
4. Proven LinkedIn strategies to drive webinar registrations at scale
5. How to segment and personalize follow-up using survey data
6. The right balance between education and selling during webinars
7. Creative growth tactics like Eventbrite and partner email lists
8. How to structure irresistible webinar offers that convert attendees into sales calls

Featured Guest: Logan Lyles, Founder of Demand Shift

Host: Ben Reed, host of the Next Gen Sales Leaders Podcast

Episode Highlights:

[00:01:00] Logan’s background and why webinars

[00:04:00] Old vs new webinar strategies

[00:06:00] The two-step signup process explained

[00:10:00] Structuring high-converting survey questions

[00:16:00] Driving registrations beyond organic social

[00:18:00] LinkedIn thought leader ads strategy

[00:27:00] Eventbrite growth hack for webinars

[00:30:00] Leveraging other people’s audiences

[00:45:00] Balancing education vs conversion

[00:47:00] High-converting webinar CTAs

[00:55:00] Final advice: your network is your net worth

Connect with Logan:

LinkedIn: https://www.linkedin.com/in/loganlyles/

Website: https://demandshift.co

Follow Ben on Social: LinkedIn: https://www.linkedin.com/in/benjamin-aaron-reed/

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Sponsored By RevyOps (The #1 GTM Data Management Platform): https://tinyurl.com/revyops-logan-lyles