Warren Eley - Eley Corporation - Eley Hose Reels

What happens when a Nebraska industrial equipment family builds a garden hose the right way?

You get a product so durable, it's backed for 10 years—and earns 50,000+ reviews averaging 4.9 stars.

On this episode of Caddo Convos, Warren Eley shares how Eley Corporation went from industrial pressure washer reels to becoming a leader in premium garden hose systems—by focusing on durability, innovation, and customer experience.

If you've ever wrestled with a kinked hose or replaced one too soon… this conversation will make you rethink what "quality" really means.

Contact: https://www.eleyhosereels.com/

5 Key Takeaways

• Built to Outlast the Frustration – Eley Corporation manufactures industrial-grade garden hose reels, hoses, and watering tools designed to eliminate kinks, leaks, rust, and failure—backed by a 10-year no leak, no rust, no fail guarantee.

• From Industrial Roots to Backyard Excellence – With 22 patents and a background in industrial pressure washer equipment, the family business transitioned its rugged engineering into the residential market—and disrupted it.

• Polyurethane Innovation – Their hose is made from high-performance polyurethane (like inline skate wheels), meaning zero kink memory, freeze resistance, lightweight strength, and extreme durability.

• Direct-to-Consumer Strategy – After selling through Amazon and retail channels, Eley shifted fully to consumer-direct sales—focusing on product quality, customer experience, and brand control.

• 50,000+ Reviews at 4.9 Stars – Warren's favorite metric isn't revenue—it's customer satisfaction. The company consistently earns near-perfect reviews from homeowners, fire stations, kennels, nurseries, and multi-unit facilities nationwide.

Podcast Sponsors:

Podcast Production provided by Blue Mic Studios, the podcast production arm of Visual Learning Solutions, LLC

Recorded at the Blue Mic Studios located in Caddo Office Reimagined:

https://www.bluemicstudios.com/

https://caddooffices.com/