Ep. 204: Fixing the blind spots in sports betting marketing w/ Allan Stone from Intelitics

Ep. 204 features Allan Stone, CEO & Co-Founder of Intelitics, a marketing intelligence platform helping betting and iGaming companies better understand the true impact of their marketing spend and optimize performance across the full player lifecycle. Hear them discuss:

• Allan’s journey into betting, from online poker to affiliates and founding Intelitics
• The origin story of Intelitics and the gap in marketing intelligence within real money gaming
• How shifting consumer behavior (desktop → mobile) reshaped marketing opportunities in the industry
• What “marketing intelligence” really means and how it connects spend to actual revenue outcomes
• Why traditional metrics like deposits or FTDs aren’t enough to measure true ROI
• The complexity of attribution across channels, affiliates, and player behavior
• How operators can use real-time data to optimize acquisition, retention, and reactivation
• The impact of AI on SaaS models and changing expectations around pricing and value
• Why betting companies need purpose-built, vertical-specific technology to solve deep industry problems
• The evolving marketing mix in 2026, including opportunities in underutilized channels like Yahoo and Reddit
• Key differences in marketing strategies between traditional sportsbooks and emerging products like prediction markets
• Advice for founders on aligning marketing spend with unit economics and long-term business outcomes

SBC Americas First Pitch is back in Fort Lauderdale (June 9–11), bringing together some of the most exciting companies in real money gaming for a chance to win an exclusive prize package valued at $100,000.

Applications are now open. Submit your application before April 17th using this link: https://sbcevents.com/sbc-summit-americas/first-pitch/

Catch the video version of this episode here.

Learn more 👇

➡️ Intelitics website

➡️ Allan Stone on Linkedin

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