Hot Takes on Banner Ads (With Actual Examples) (Episode 278)
Ever wonder what makes a banner ad actually work? As in: what separates a scroll-past banner ad from a stop-and-click banner ad? While Kate and I don’t have the data from these ads, we do have some...
29 Apr 52min
Would You Send a $120K Proposal? She Did. - Victoria's Story (Episode 277)
Talking on the phone feels a little old school, don’t you think? ☎️ But guess what? It’s still how a lot of business gets done. And one phone call completely changed the trajectory of Victoria’s ca...
22 Apr 49min
Here's Exactly What I'd Say on a Discovery Call (Episode 276)
OK first things first so we’re on the same page: A Discovery Call is one of the most important calls you have as a copywriter. This is where you and a client get on a 15 or so minute call and determ...
15 Apr 27min
Freelance Copywriter Turned Nonprofit Comms Manager - Catching Up with Jen (Episode 275)
Have your heart set on freelancing? A lot of copywriters do. And that was Jen, too. She was freelance or bust. In fact, the last time we talked to her, she was thriving as a freelancer, making upwar...
8 Apr 31min
In-House Copywriter to Agency Copywriter - Catching Up with Kelsey (Episode 273)
If you heard our first conversation with Kelsey then you already know she’s a bada** human. If you missed that conversation, I can’t even sum up all the insights she shares (so definitely check it ou...
25 Mars 39min
"Don't Believe Everything You Think": How to Track & Test Your Thoughts (Episode 272)
Even the MOST successful people have intrusive thoughts. Yes, influencers on Instagram who share their flawless-looking morning routines five times a week. Yes, Fortune 500 CEOs. Yes, the author wh...
18 Mars 41min
Meta Ads: the Biggest Opportunity for Copywriters Right Now (Episode 271)
The biggest opportunity for copywriters right now? Meta ads. If you’re like, “But Nicki, haven’t Meta ads always been a big opportunity? And isn’t Facebook dying?” Yes and no. Yes, they’ve always ...
11 Mars 25min
