The Real Life Of A Content Creator With Erica Eckman (Featuring Melissa Metrano)

What is it really like to build a career as a content creator?

In this episode, I’m joined by my very dear friend Erica Eckman, founder of Ecko Digital Media. Erica and I actually started our journeys at the same time over a decade ago… with just a few thousand followers and no roadmap.

Since then, our paths have taken very different directions. Erica built a powerhouse agency with over 40 employees that reps over 80 influencers- plus she's the co-founder of the massive wellness brand, FlavCity, while I leaned into hosting, media, and storytelling. In this conversation, we get honest about what it actually takes to grow and sustain a career in this space.

We talk about:

• what people don’t see behind the scenes
• the pressure, burnout, and constant evolution
• how the industry has changed over the years
• and what it really means to “make it” online

And then we’re joined by Erica’s wonderful sister, Melissa Metrano, a successful creator in her own right, and by successful, I mean well over 10 million followers across many platforms. She's a behemoth in the industry. We all have a candid conversation about navigating social media, identity, and growth from another perspective.

We also get deeply personal about how our lives have evolved, how success can look very different than expected… and even how this industry has challenged our friendship at times.

This is a real, unfiltered look at the highs, the pressure, and the reality behind being a content creator.

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