In-Store Media Works When Three Things Are True: Horizon Commerce's Jason Colon
"Commerce and retail media is becoming the underlying fabric of the entire media ecosystem,” says Jason Colon, Executive Vice President, Commerce Media at Horizon Commerce. “These are data signals tha...
15 Sep 27min
Fewer Humans, More Humanity: Havas CX's Arthur Fullerton on the Future of In-Store Experience
"Attention is not the same as value. I think oftentimes retail media optimizes for exposure and attention. CX optimizes for usefulness."That's Arthur Fullerton, Global Chief Technology Officer at Hava...
4 Aug 27min
Think Digital Is Messy? Try the Real World. IAB's Collin Colburn on In-Store Retail Media
"You think digital's messy? Physical's even more messy." That's how Collin Colburn, Vice President of Commerce and Retail Media at the Interactive Advertising Bureau (IAB), sums up the challenge of bu...
23 Juni 28min
If You Know the Cart, You Know the Heart: Kroger Precision Marketing's Christine Foster
"If you know the cart, you know the heart," says Christine Foster, Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing.She believes grocery shopping is uniquely pe...
12 Maj 26min
Retail Media is Not a Banana: ADUSA’s Bobby Watts
"Bananas are the number one selling item in grocery," says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA."But selling media and working with advertisers and w...
17 Feb 32min
It's Not About Impressions: Uber Advertising's Jess Shuraleff on the Journey to Engagement
“That connection with consumers we're seeing across the industry - it's no longer about impressions, it's really about engagement.”Sometimes the customer journey is literally a trip in a car on the wa...
6 Jan 31min
Brick and Mortar's Digital Superpower
“Counterintuitively,” says Swiftly co-founder and Chief Technology Officer Sean Turner, “brick and mortar stores have a superpower when it comes to driving digital engagement.”https://theloomaproject....
18 Nov 202530min
