The Curse of the Competent Service Designers / Chad & Jin / Inside Service Design #11

The Curse of the Competent Service Designers / Chad & Jin / Inside Service Design #11

What happens when a service design professional does their job well...

Usually? Absolutely nothing.

No organizational gears grind. No customers complain. No one panics.

You did your job, so the disaster simply stayed in your head instead of becoming a reality.

That’s the curse, though. No one's going to congratulate you for a crisis they didn't have to experience.

I sat down with Jin Wan and Chad Cheverier for the this episode of Inside Service Design to talk about this "great enabler" trap.

To make things practical, Jin had a great example about redesigning an onboarding journey. His biggest win wasn't a shiny new interface. It was moving a step in the verification process to the backend so nobody had to intervene manually. It saved the company (and customers) countless hours, but the solution itself is completely unseen.

Chad mentioned a similar struggle. Looking at his quarterly review and realizing he doesn't have many "shiny" deliverables to show. His best work was aligning teams and coaching PMs to do their jobs better, which doesn't look like a "deliverable".

So, how do you stay motivated when your best work is invisible and goes unnoticed? And more importantly, how do you sell the value of that work to the people holding the budget?

We unpack all of that in this episode.

If you had to make an estimate, how much of the work you do is "invisible"? Send me a quick reply and let me know.

Be well,

~ Marc


--- [ 1. GUIDE ] ---

00:00 Welcome to February Round Up

05:00 Jin's path: From IT and HR to Marketing and CX

07:30 Chad's path: From photography to in-house design

10:45 What a CX professional does at a startup

11:45 Why you should ignore job titles

14:30 Jin’s digital onboarding in financial services

18:00 Why service design feels like internal consulting

24:35 Core competencies missing from design education

31:15 Navigating the "messy middle" of organizational change

39:00 Dealing with stakeholders who bake in solutions

45:30 The power of simplifying complex journey maps

52:00 Strategies for building internal resilience

58:45 Advice for aspiring in-house service designers


--- [ 2. LINKS ] ---


--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

⁠https://servicedesignshow.com/circle


--- [4. FIND THE SHOW ON ] ---

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Designing for Truth in an Era of AI Hallucinations / Inside Service Design / Episode #08

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Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Fighting the "Enshittification" of Experience / Dan Saffer / Ep. #243

Sure, design might be going through a tough period...But as the saying goes, "never waste a good crisis."So this moment of uncertainty, where everyone is wondering if (or rather when) AI will take ove...

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How To Stay "Stubbornly Human" in an AI World / Inside Service Design / Ep. #07

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Designing for the Long Game: Self-Care as Professional Rigor / Rachael Dietkus / Ep. #242

We often hear the "mantra" to move fast and break things...But what happens when the thing that breaks is you?For many service design professionals, this is the reality of their calendar: back-to-back...

4 Dec 20251h 9min

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

How Vertical Storytelling Helps Translate Empathy into Business Value / Journey Management Playbook / Ep. #08

Okay, we are pretty good storytellers... but are we telling the right story?As service design professionals, we nail it when it comes to what I call "Horizontal Storytelling". We can walk anyone throu...

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The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

The Missing Link Between Service Design and Business Goals / Mark Howell / Ep. #241

Service design, so what...That's a question still many people around us (rightfully) ask.And let's be honest, they'll probably keep asking it for the foreseeable future.It will take a very long time b...

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