Soleil Ho, Part 2 (S8E15)

For Part 2, we pick up where we left off in Part 1. Soleil was working in restaurants in Minneapolis, both front-of-house and back, and also starting writing about food around this time.

There was a new food publication in Minneapolis at the time called Heavy Table, and Soleil offered to intern for them. At first, it was a lot of looking around for events for the publication to cover. Eventually, there were opportunities to do some writing, and Soleil pounced. That led to other chances to write, and the proverbial ball was rolling. They were also on food stamps at the time, which doesn't surprise me too much.

Rewinding a bit, Soleil talks about the food blog they had around 2007. It was mostly for recipes, but it was theirs and theirs alone. They looked up to the big food bloggers of the time, people who are still around and still writing about food.

From Minneapolis, Soleil moved to Portland. After they, tried New Orleans with the idea of going to grad school there, but fell back to restaurant work. And then they went to Puerto Vallarta to help their mom open a restaurant there. After Soleil's sister went off to college, their mom had moved to Mexico City. She worked for a restaurant group for a while, then moved to PV to be with friends. Before Soleil arrived in Mexico to help their mom, their mom had opened a bar that later became a restaurant.

During their time in Puerto Vallerta, Soleil was still writing about food, and they did a podcast with friends, too. Racist Sandwich had started in Portland, and Soleil kept it going from Mexico. The show was a reaction to blatant white supremacy in the food and restaurant worlds, a problem that, though it's eased some, is still with us today.

Juggling the many responsibilities that came with being in their mom's restaurant in Mexico, along with podcasting when they could, it all eventually gave way to Soleil deciding to move back to the US to try being a full-time food writer. So they went back to Minneapolis and stayed for about six months. (Honey the dog chimed in here again, and you'll have to use your imagination to guess what she had to say.)

It was 2018, and longtime SF Chronicle food writer Michael Bauer was retiring. Soleil picked up on that from Minnesota and it piqued their interest. The Washington Post was writing about the retirement, and asking folks out here in the Bay Area what they wanted the Chronicle do next. They published a slate of candidates to take over after Bauer, and it included Soleil. Shocked, they applied for the job. They got a phone call shortly after that, and here we are.

Soleil's only prior visit to The Bay came in 2011, when they stayed at their friend's apartment in the Tenderloin for a while. They visited Western Addition a lot, went to Zuni (such a good restaurant, though it's mostly for special occasions for my family), and finally had good coffee at Phil's.

I ask them whether San Francisco and the Bay Area stood out for them among the many, many places they've called home. They cite the history of the place as being quite the magnet. Then we get to the story of the approach Soleil wanted to bring to writing for the Chronicle, which, in their words, was to give more context to the art of food preparation.

After writing on staff for a bit, Soleil got one note from their bosses: They were writing about too many Asian restaurants. We both agree, though: DUH. There are hella Asian restaurants here, and it's part of what a lot of us love about the place. Still, Soleil feels that the paper gave them enough freedom to write about what they wanted to write about.

I share the context of my own life and the world around me back in 2018 when I first learned about Soleil, letting them know that I, among many others I'm sure, welcomed them after such a long tenure of their predecessor. We start talking about doing their work during the pandemic, and they mention that they feel they were predisposed to talking about labor and other social aspects of the restaurant business.

Eventually, though, it was time to move on. One reason they cite for leaving the Chronicle is that they got tired of being so visible. A significant number of readers were hostile to Soleil, and it got to feel like a mismatch. The rightward political drift of the paper didn't sit well either. They left in 2025.

That year, Soleil joined with some friends to launch COYOTE, a worker-owned media outlet. Those friends include: Nuala Bishari, Emma Silvers, Danny Lavery, Rahawa Haile, Estefany Gonzalez, and Cecilia Lei (visit the COYOTE Staff page to learn about a couple other folks who are involved). While still working at The Chronicle and in their off-time, they'd enroll in seminars on what cooperatives are and how to start and run them. They note that existing co-ops are very generous with their years and decades of knowledge, singling out Rainbow Grocery and Oakland's Sustainable Economies Law Center.

COYOTE launched last September. Soleil says it's going well, six months in.

Follow Soleil on IG @soleil_ho. Follow COYOTE Media Collective @coyotemediacollective.

Photography by Jeff Hunt